3 Moments to Send a Video Instead of Typed-Out Text

Last Updated February 21st, 2022

Ethan Beute, BombBomb. Chief Evangelist, video messages, video message, video messaging, typed-out text, digital communication, faceless communication, facelessness, personal connection, emotion, tone, detail, complexity

 

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Personal connection matters.

Across both the customer and employee lifecycle, there are so many opportunities to improve personal connection (and conversion!) with a human-centered approach to communication.

Human-centered communication using video helps convey the sincerity, warmth, tone, and emotion that can be lost through plain-text messaging. It provides a space for genuine connection that can help you build the trust essential to healthy, long-lasting relationships.

So, where should you start? What moments across the customer and employee experience are improved by mixing some videos into your messaging?

Use video when…

  1. You want to establish or reestablish personal connection.
  2. You want to manage emotion or tone.
  3. You want to break down detail or complexity.

Video messages should not replace all digital communication, but it definitely belongs in the mix alongside email, text, Slack, and LinkedIn. Using video at ideal moments to replace faceless, typed-out text can help you convey your intent and provide the clarity your recipient deserves.

I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling coauthor of Human-Centered Communication and Rehumanize Your Business. Listen in today to learn about increasing confidence, connection, and clarity by mixing video messages into the rest of our digital communication at three key moments.

Join me as I discuss:

Why plain text doesn’t differentiate us or connect us as human beings
How video can enhance moments that matter
Why you should use video for personal connection
How video helps properly convey emotion and tone
When to use video to reduce confusion and friction

 

 

3 Moments to Send a Video Instead of Typed-Out Text

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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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