The Problem with Video Prospecting

Video Prospecting, Ethan Beute, BombBomb, The Customer Experience Podcast, video email, video messaging, sales video, video selling, virtual selling, cold prospecting, prospecting

 

Listen to “181. The Problem with Video Prospecting w/ Ethan Beute” on Spreaker.

Apple Podcasts | Spotify | Google Podcasts | Amazon

 

Video messaging hasn’t moved as quickly in terms of being normalized as I’d expected when I joined BombBomb more than a decade ago. This, despite the fact that though it’s dramatically improving communication throughout the entire CX and EX to foster healthy, long-term relationships for those who adopt it.

Pretty much everyone working in a professional capacity would benefit from mixing some video messages in with their emails, text messages, phone calls, video calls, in-person meetings, and other forms of connecting and communicating.

From my perspective, there are three main reasons why video email and video messages have not been adopted as widely or as well as it should:

  1. Too many people have a myopic view of what video messaging can do.
  2. Too many people feel like the change in behavior isn’t worth the effort.
  3. Too many people judge themselves unreasonable harshness when they see their videos.

Specific to the first point, many people are confusing video prospecting as video messaging. Too many people adapt the same stale and weak prospecting practices they’ve been using — without considering their recipient at all. They put it in a video and expect the medium to create magic. They’re disappointed at the results, their recipients don’t like what they’re experiencing, and people on both sides are left feeling like video messaging isn’t working.

Instead, the lessons should be: 1 video messaging is so much bigger than video prospcting and 2 even video can’t save bad prospecting.

This is why human-centered communication is so important.

Because let’s face it — if you’re seeking time and attention without providing a return on your prospects’s time and attention, if you’re recording videos without demonstrating authenticity and vulnerability, if you’re focused on how what you’re sending benefits you instead of the person on the other side, you’re essentially training them to ignore, block, or delete you.

And all of this results in video messages being misperceived as ineffective.

I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and coauthor of two books on video email and video messaging, Rehumanize Your Business and the Wall Street Journal bestseller Human-Centered Communication.

Listen in today to learn about why bad video prospecting has become an indictment on video messaging overall, the reasons why can feel challenging, and what you can do about it.

You’ll get insights into:

Why video is still considered a new communication medium
How video addresses the emotional impoverishment of other digital communication
Why video prospecting fails
How leaders’ change management prejudices hold back their teams
Why human vulnerability is uniquely tied to video

 

 

The Problem with Video Prospecting

Listen to Episode 181 and all the other conversations on The Customer Experience Podcast in your preferred podcast player …

When you go to listen, please make one additional click to rate the show (or even take a minute to leave a review). Thanks – it’s very helpful!

 

We also embed the full conversation and make it searchable right here in these blog posts. The recording for this episode is right here …

Listen to “181. The Problem with Video Prospecting w/ Ethan Beute” on Spreaker.

 

 

Copy of BombBomb TheCEPodcast LinkedInHeadlineQuote EP181 ETHAN VERSION1 quote 1 | BombBomb

 

 

Sign up for a monthly email with CX insights and highlights


By entering your email, you are agreeing to receive occasional BombBomb news and communication. We will never sell or distribute your email address to any third party. You can manage your communication preferences here.

View our Privacy Policy.

 

 

Links Related to This Conversation:

 

 

Other Episodes You’ll Enjoy:

 

The Human-Centered Communication Series

 

 

Subscribe, Listen, Rate, and Review The Customer Experience Podcast:

 

 

Copy of BombBomb TheCEPodcast LinkedInHeadlineQuote EP181 ETHAN VERSION1 quote 3 | BombBomb

 

 

Share

Ethan Beute

Get Personal. Get BombBomb.

Start your free trial now and get results on day one.

You might also enjoy

Awesome content in your inbox.

Get the latest on our free company webinars, customer focused podcasts and the latest trends from our blog posts