Nothing kills a customer experience today quite like friction. So says Brian Gilman, Vice President of Product Marketing at Vonage. Brian has decades of experience in product marketing... read more
Marc Rodan was unhappy with his life in the Netherlands. And he didn't think it was possible to be happy there. He thought he'd have to create the... read more
&nbps; &nbps; Paula Hayes is on a mission to change the face of beauty by putting multicultural women at the center of the modern beauty movement. She’s in an industry... read more
With smartphones, social media, and chatbots, it may seem like we're more connected than ever before - instantly, constantly, and digitally. And yet we feel as disconnected and... read more
Direct mail used to be a “spray-and-pray” activity - shoot out as many as possible in a non-targeted way and hope for the best. On top of that,... read more
“Obsession is the complete micromanagement of the customer experience.” According to Matt Knee, Founder and President of MyCompanyWorks and author of the book Startups Made Simple, obsession is... read more
No matter your role or your industry, people are going to tell stories about their experiences with you. It’s been said for a long time that customers who... read more
What’s a surefire strategy to solidify your reputation for offering a superior customer experience? I’ll give you a hint. It involves burritos ... and delight. Jordan Olivero is the... read more
Sometimes, we get it backward. We focus on our KPIs or on what we think the customers need or want. We deliver experiences based on our own expectations... read more