The 6 Ps of Writing, Publishing, and Selling Your Book (Part 2 of 2)

Last Updated January 28th, 2021

 

Apple Podcasts | Google Podcasts | Stitcher | Spotify

 

Writing and publishing a book opened doors that we didn’t know existed. We met new people, found new opportunities, and received other unexpected benefits from organizing our thoughts into a formal, tangible package. These results of writing, publishing, and selling a book makes the entire six-step process worthwhile.

Follow along with me in the second half of a two-part series in which I share my experience creating and selling “Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience” with my longtime friend, team member, and coauthorSteve Pacinelli, Chief Marketing Officer at BombBomb.

The six Ps include:

1. Purpose
2. Proposal
3. Process
4. Publishing
5. People
6. Promotion

Now, everyone has questions about tackling the huge project of figuring out Publishing, but may not understand the importance and value of the People factor and of Promotion (no one sells your book but you). Let me walk you through what I’ve learned as an author on this episode of “The Customer Experience Podcast.”

Of course, this is our first and only book to date, so it only represents our own limited experience with our non-fiction business title. But others have found this information helpful, so I created these two episodes.

I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the“CX Series on the “B2B Growth Show.” I am here today to share Part 2 of “The 6 Ps of Writing, Publishing, and Selling Your Book.”

 

Hear Part 1 of The 6 Ps of Writing, Publishing, and Selling Your Book click right here.

Related: To download the Powerpoint slide deck from which this episode originates, click right here.

Related: To see a blog post I wrote with lessons learned on the “Rehumanize Your Business” journey, click right here.

 

Here in Part 2 of 2, I review the second half of the six Ps:

Publishing: Learn about the many publishing options, and what royalty rate and advance really mean.
People: You will need lots of help to get your book published. Here are some of the people who need to be involved.
Promotion: No one sells your book except you.

 

 

The 6 Ps of Writing, Publishing, and Selling Your Book (Part 2 of 2)

Please give this one a listen and reach out to me with feedback! You can listen with the player embedded right here. And use the search bar to search for a specific P if you’d like!

 
Prefer the traditional podcast experience? Want to hear other episodes? Find and subscribe to “The Customer Experience Podcast” here …

While you’re there, rate the show with a single click. A review is great, but even a rating is very helpful. Thank you!

 
 

Sign up for a monthly email with CX insights and highlights


By entering your email, you are agreeing to receive occasional BombBomb news and communication. We will never sell or distribute your email address to any third party. You can manage your communication preferences here.

View our Privacy Policy.

 

 

Additional Resources:

 

 

 

 

Other Episodes You’ll Enjoy:

 

 

Hear More of The Customer Experience Podcast by Subscribing:

 

 
 

Ethan Beute

Ethan Beute | About The Author

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan collects and tells stories of clearer communication, human connection, and higher conversion with simple, personal videos. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. Fresh air & clean water.