The 6 Ps of Writing, Publishing, and Selling Your Book (Part 1 of 2)

writing a book, selling a book, publishing a book, Ethan Beute, Rehumanize Your Business, business book, nonfiction book


Listen to “114. The 6 P's of Writing, Publishing, and Selling Your Book (Part 1 of 2) w/ Ethan Beute” on Spreaker.

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If one of your goals for 2021 includes writing, publishing, and selling a book, you might be looking for a roadmap right about now.

At the kind invitation of Sangram Vajre and to help others in the Peak Community, I put together and presented the 6 Ps framework a few months ago:

1. Purpose
2. Proposal
3. Process
4. Publishing
5. People
6. Promotion

What’s it based on? Last year, I coauthored “Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience” with my longtime friend, Steve Pacinelli, Chief Marketing Officer at BombBomb. As the project got underway, I wasn’t sure how to get a proper book written, which options were available to get it published, or how to get it sold to the right people – but we just moved forward, sought advice, tried and failed, and figured it out.

With nearly 25,000 copies sold to date, Rehumanize has taught us a variety of lessons – and I’m sharing some highlights with you here through this 6 Ps framework. I hope that our experience will inform you and encourage you to reach for and accomplish your goal of writing a book and publishing a book. And as you’ll hear soon in Part 2, no one is going to sell your book but you.

I’m Ethan Beute, Chief Evangelist at BombBomb, host of “The Customer Experience Podcast,” and co-host of the “CX Series” on the “B2B Growth Show.” In this short, solo episode, I share Part 1 of “The 6 Ps of Writing, Publishing, and Selling Your Book.”

Of course, there are nearly infinitely many ways to go about this process. This is only reflects what we learned on our first go at it – and with a nonfiction business book.


Related: To download the Powerpoint slide deck from which this episode originates, click right here.

Related: To see a blog post I wrote with lessons learned on the Rehumanize Your Business journey, click right here.


Here in Part 1, I review the first 3 of the 6 Ps:

Purpose: Know why you’re doing this; if you aren’t clear on the reason and motivation behind your book, you’ll struggle to make decisions effectively and perhaps even to make meaningful progress.
Proposal: No matter which publication route you choose, you’ll benefit from having written a book proposal, which should include seven key elements.
Process: You can’t edit what isn’t written — meaning, just get the words down. You can’t get feedback from others or refine and improve what’s only in your head.

For Publishing, People, and Promotion, click here to check out Part 2.


BombBomb TheCEPodcast Quote2Image EP114 EthanBeute 1 | BombBomb


The 6 Ps of Writing, Publishing, and Selling Your Book (Part 1 of 2)

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Listen to “114. The 6 P's of Writing, Publishing, and Selling Your Book (Part 1 of 2) w/ Ethan Beute” on Spreaker.


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