The ABCs of Creating Superfans

BombBomb TheCEPodcast HeadlineImage EP120 BrittanyHodak | BombBomb

Listen to “120. The ABC’s of Creating Superfans w/ Brittany Hodak” on Spreaker.

Apple Podcasts | Google Podcasts | Stitcher | Spotify


No matter what your company does, delighting customers to the extent that they never want to work with anyone else seems like a worthy goal. Not only will they continue to choose you, they’ll advocate on your behalf. These customers create more customers for you.

What do we call them? Some say “advocates.” Today’s guest calls them “superfans” – and she’s spent her career learning to cultivate them!

To create a superfan, you’ve got to connect your unique story with theirs. You must infuse the DNA of your company into everything you do in a way that your fans feel their shared values and beliefs.

Even if you’re not Apple, Southwest, Nordstrom, Chick-fil-A, or the Ritz Carlton, you can you create superfans. Even if you’re in a pedestrian, ordinary industry, you can create superfans. It’s not as easy as ABC, but Brittany Hodak, keynote speaker and superfan expert, shares frameworks she’s developed by working with clients like Walmart, Disney, and Amazon, as well as artists like Katy Perry and Luke Bryan.

Between the time we recorded this conversation and the time we released it, Brittany was also named Chief Experience Officer for After you hear it, you’ll understand why.

In this episode of “The Customer Experience Podcast,” Brittany shares with us …

What an exceptional customer experience should accomplish
How to create superfans
What the biggest threat to a business is
Why appreciation is key to CX
How Brittany got offers from four of the five sharks on Shark Tank


The ABCs of Creating Superfans

Enjoy this episode of The Customer Experience Podcast anywhere you go in your preferred podcast app:

When you do, please give a quick click to rate the podcast. A full review is helpful, but so is a one-click, five-star rating!


We also embed these episodes in these blog posts, as well.

Listen to the entire conversation with Brittany Hodak of the Superfan Company right here:

Listen to “120. The ABC’s of Creating Superfans w/ Brittany Hodak” on Spreaker.


Sign up for a monthly email with CX insights and highlights

By entering your email, you are agreeing to receive occasional BombBomb news and communication. We will never sell or distribute your email address to any third party. You can manage your communication preferences here.

View our Privacy Policy.



BombBomb TheCEPodcast Quote1Image EP120 BrittanyHodak | BombBomb



Video Highlights: The ABCs of Creating Superfans

Check out the top five video highlights from the discussion with Brittany Hodak below…


1. What Customer Experience Should Accomplish



2. Creating Superfans In Any Company or Industry



3. The Biggest Threat to Businesses



4. Appreciation as a Must for Customer Experience



5. Getting Four Offers on Shark Tank



Similar Episodes You’ll Enjoy:



Subscribe, Listen, Rate, and Review The Customer Experience Podcast:


BombBomb TheCEPodcast Quote2Image EP120 BrittanyHodak | BombBomb


Ethan Beute

Get Personal. Get BombBomb.

Start your free trial now and get results on day one.

You might also enjoy

Awesome content in your inbox.

Get the latest on our free company webinars, customer focused podcasts and the latest trends from our blog posts