Listen to “244. Selling From the Heart w/ Larry Levine” on Spreaker.
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People are starving for great experiences, but not in the way you may think. It’s the little things people remember the most — not the flashy lights or the bells and whistles — they remember how they felt, what they walked away with, and how genuine the connection was.
The same is true for sales and marketing. Those little touches matter more than grandiose gestures ten to one, and they have the most impact when done by selling from the heart.
We’ve all heard the phrase: “People will forget what you said but never how you made them feel.” How a customer feels during a conversation is what builds the memory. Providing a thoughtful, genuine, heartfelt sales experience instills positive connotations and a higher chance of follow-through.
People go where they feel seen, heard, and cared for. How can we provide that environment?
We spoke with Larry Levine, bestselling author of Selling from the Heart, host of the Selling from the Heart Podcast, and a speaker, coach, and trainer of the Selling from the Heart philosophy and practice. He has the full picture of what it means to bring authenticity, integrity, and trust into the sales process without the “ick” commonly attached to sales.
Larry understands the nuance of sales and how overwhelming it can be to follow leads, nurture leads, and ensure each of them receives the proper attention. His aim is not to create more steps but to provide a better path overall. One meant to inspire, not discourage. He has the blueprint for improved professional relationships proven by experience.
Listen in to learn with Larry:
- Why to go high, wide, and deep for full account potential
- How soft skills yield hard dollars
- Why people buy experience and memories, not products and services
- How to build more intention and discipline toward relationship building
- What is suboptimal about highly specialized sales structures and roles
Selling from the Heart with Larry Levine
Hear Episode 244 and any other conversation on The Customer Experience Podcast in your favorite podcast app …
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We also embed the full conversation and make it searchable right here in these blog posts. The recording with Larry is right here …
Listen to “244. Selling From the Heart w/ Larry Levine” on Spreaker.
Video Highlights with Larry Levine:
Check out the top five video highlights from our discussion about selling from the heart …
1. Selling Experiences and Memories, Not Products and Services
2. Rehumanizing Sales with Soft Skills
3. Intention and Discipline Toward Relationship Building
4. Going High, Wide, and Deep for Full Account Potential
5. Nod to Starbucks for Customer Experience and Personal Relationship
Links Related to This Conversation:
- Larry Levine on LinkedIn
- Selling from the Heart (Book, Podcast, Training)
- Ryan Blair on LinkedIn
- Dave Sanderson on LinkedIn
- Starbucks
Other Episodes You’ll Enjoy:
- Episode 16 with Charlie Green “Better Ways to Build Trust with Your Customers“
- Episode 189 with Dr Cindy McGovern “Human Connection at the Heart of Sales”
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