Showing Your Work in the Age of AI

Last Updated August 5th, 2023

Ethan Beute, The Customer Experience Podcast, video messaging, artificial intelligence, showing your work, the age of AI, AI transcripts, AI emails, video email, follow up email, sales email


Listen to “261. Showing Your Work in the Age of AI w/ Ethan Beute” on Spreaker.

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Where there is no unique human value, there probably shouldn’t be a human. Without the thoughtfulness and authenticity of human touch, AI is blind to tone, pauses, and emotion. There lies the case for a “both/and” vs an “either/or” approach.

By using the both/and method for AI incorporation — specifically when dealing with follow-up emails — we determine which tasks make sense to outsource to AI and which tasks we should keep for ourselves. Spoiler alert: Follow-up emails are not only about the bullet-pointed takeaways.

Today, Ethan Beute, host of The Customer Experience Podcast, unpacks the both/and approach to AI integration and human touch. He shares what it looks like to outsource tasks to AI without sacrificing thoughtfulness and provides concrete tips and tricks for doing so successfully.

Ethan has been with BombBomb for nearly a dozen years full time and has an unhindered dedication to bridging the digital divide to create human connection. He believes every professional should incorporate video messaging in their communication channels to increase human touchpoints and improve results while also leveraging relevant software.

In this episode, he brings together insights from a recent episode of HBR IdeaCast, recent Forrester research, and two episodes of The Customer Experience Podcast to advance a straightforward argument to leverage our unique human strengths.

Listen in here to learn:

  • How the both/and approach works
  • Why thoughtfulness is paramount
  • How the true role of a follow up email affects AI use
  • Why people crave authenticity
  • What jobs are right for people vs machines



Showing Your Work in the Age of AI

Hear Episode 261 and any other episode of The Customer Experience Podcast in your preferred podcast app …

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We also embed the full conversation and make it searchable right here in these blog posts. The recording with Ethan is right here …

Listen to “261. Showing Your Work in the Age of AI w/ Ethan Beute” on Spreaker.



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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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