Use Frequently Asked Questions for Video Content Marketing

Last Updated March 15th, 2013

I love frequently asked questions (FAQs) as the foundation for your marketing. It makes great video content and can be distributed in a variety of channels

In particular, short videos with answers to FAQs provide useful material for video email drip campaigns.

FAQs for Video Content Marketing

Think about the various types of people with which you work: leads or prospects, current clients, past clients, vendors or suppliers, employees, peers, supervisors … the list could go on.

Think about the questions you tend to answer for each type of person at different phases of the relationship. You likely have to provide these answers repeatedly as new people of the same type come into that phase of the relationship.

A series of short videos answering the FAQs might be very, very helpful for you. By short, I mean one minute or so – long enough to cover the basics with a little context, but short enough to keep attention and retain viewership throughout the series.

This video content can be very effective and efficient for you. By heading off several of the questions you’re investing time in, you’re accelerating the relationship, adding value through training and education, and saving yourself time. Depending on the nature of it, this video content may also be a nice lead generator for you.

The series could go online in various channels: a YouTube playlist, a series of blog posts, new page(s) on your website, a video email drip campaign.

Example 1: On-boarding new employees. What are the 4 or 5 most common questions a new employee asks when he or she joins your organization? Shoot a series of 4 or 5 videos. Put them into emails. Drop each new employee into a 5-day, 5-email drip campaign.

Example 2: Attracting or training up first time home buyers. What are the 4 or 5 most important things a first time home buyer should know, prepare for, or understand? Shoot a series of 4 or 5 videos. Put them into emails and offer “5 Tips for First Time Home Buyers” in a form on your website or blog. Turn it into a series of blog posts. Turn it into a YouTube playlist.

Hopefully, that’s a clear concept and you can conjure pretty quickly several ideas that fit you, your business, or your organization.

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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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