We watched thousands of videos after receiving hundreds of nominations to bring you the best examples and strategies of mortgage loan officers using video to build relationships and close loans. We recognized five people for videos in YouTube, five for video in BombBomb (email, text), five for video in Facebook and Instagram, and five for All Around (great at several of these!).
But we still had people we wanted to recognize, learn from, and teach from because of their unique approaches.
So we created this category! Honorably mentioned loan officers using video to grow their business.
For ideas and inspiration, here are 5 Honorable Mentions in the Mortgage Video Influencer Project
Michelle Castle
Guild Mortgage, Sherman, TX
GuildMortgage.com | YouTube | Facebook
Michelle nearly made the BombBomb list with more than 500 videos sent to check in, say congratulations, say thank you, and more. Nearly all of her sends are one-to-one. Talk about building relationships!
Pete Green
Atlantic Bay Mortgage Group, Rehoboth Beach, DE
PeteGreenMortgage.com | YouTube | Facebook | LinkedIn
The original Mortgage Video Influencer, Pete’s been using video to educate real estate agents and consumers with video since before it was cool. From his office. From his car. From out and about around town. From anywhere!
Michael Harrington
Prime Lending, Houston, TX
PrimeLending.com | YouTube | Facebook
Something Michael does that distinguishes him from his peers is niche marketing to luxury agents, especially on Facebook, with video. He’s also experimented with more creative content, like shooting a spoof of “The Office.” Who wouldn’t love that?
John King
Summit Funding, Lodi, CA
JohnLOANKing.com | Facebook | LinkedIn
With themes like Motivational Monday, Wisdom Wednesday, and Thankful Thursday, John has some of the best videos out there. This is a best practice anyone can implement to improve consistency. He also does a great job providing education and highlighting other people.
Scott Pendleton
E-Mortgage Management, Tampa, FL
ScottPendleton.com | YouTube | Facebook | LinkedIn
Scott time-blocks his video recording, which is how he’s sent nearly 1,000 in just over a year with BombBomb. When he records, he knocks out several in a row – and they’re all personal, one-to-one videos. From reaching out to inactive prospects to congratulating clients on loan closing anniversaries, Scott’s process-oriented approach to video is winning.
Get The Complete Educational Guide
- Our top 8 recommendations for using video in mortgage
- More rankings, more data, more video examples
- Exclusive training videos from Michelle, Pete, John, and Scott
- Exclusive training videos 19 of the 25 people recognized
- Much more!
See The Other Category Rankings
Our Mortgage Video Influencers project celebrates success in four other categories: All Around, YouTube, BombBomb, and Facebook and Instagram! Meet the industry leaders and see their examples!
