New Data: 78.8% of People Improve Gmail Results with BombBomb

Last Updated July 27th, 2017

Gmail results improve – and often dramatically – when you add BombBomb to your inbox. That’s the takeaway from a recent survey with nearly 400 participants.

78.8% of people report improved results by using video, tracking, canned responses, scheduling, reminders, video replies, and other tools offered in our Powerwheel.

Learn specifically how people are improving Gmail results and winning more opportunities – and at what rates!

Read time: 3 minutes, 50 seconds
Video length: 2 minutes, 44 seconds
Takeaway: How others are improving Gmail results and how you can, too

 

Gmail Results: More Replies, Clicks, and Conversions

We reached out to people using BombBomb in their Gmail inboxes and asked 5 questions. Compared to traditional, typed-out emails, how much of a lift has video in Gmail given you for:

  • Getting more replies
  • Getting more clicks through your emails
  • Converting more leads
  • Staying in touch more effectively
  • Generating more referrals

Folding together all responses, 78.8% of people report better Gmail results and more than 1 in 5 people report doubling or more than doubling their results!

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Survey conducted Spring 2017. 372 total participants.

 

Gmail Results: 83.8% Get More Replies

Better results start with more replies. You need to create and sustain a productive conversation. Reaching out with a simple webcam video or any video from your BombBomb library helps you stand out in the inbox, build trust, and communicate more clearly.

The result? Most people using BombBomb in Gmail get more replies and responses and more than 1 in 6 people say they’ve doubled or more than doubled their reply rate.

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n=352 | Results projected to all BombBomb/Gmail users with 95% confidence and 5.1% margin of error.

 

Gmail Results: 89.7% Get More Clicks

Of course, BombBomb’s tracking email opens, link clicks, and video plays for you. You can see the results in a tracking panel or even get desktop fly-in notifications.

So, are people increasing their click through rates in Gmail emails? Yep.

Nearly 9 in 10 report getting more clicks and 25.8% say they’ve doubled or more than doubled their click rate.

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n=330 | Results projected to all BombBomb/Gmail users with 95% confidence and 5.27% margin of error.

 

Gmail Results: 70.9% Convert More Leads

The money’s in conversion. Moving forward through an opportunity requires a series of yeses big and small. Reaching out in a more personal and human way through video, then following up based on alerts and reminders helps you convert more leads.

More than 70% of people reported higher conversion with BombBomb and more than 1 in 10 say they’ve doubled or more than doubled their conversion rate.

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n=319 | Results projected to all BombBomb/Gmail users with 95% confidence and 5.37% margin of error.

 

Gmail Results: 92.0% Stay in Touch More Effectively

If your business thrives on repeat and referral business, consider putting the Google Chrome Extension into play in your Gmail inbox. There’s no faster way to record and send personal video messages and it’s the next best thing to being there in person. If you want to check in and say “hi” or “happy birthday” to past clients, try simple videos.

92% of people say BombBomb helps them stay in touch more effectively through Gmail and 34.9% say it’s doubled or more than doubled their ability to stay in touch.

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n=350 | Results projected to all BombBomb/Gmail users with 95% confidence and 5.11% margin of error.

 

Gmail Results: 52.6% Generate More Referrals

You’re more effective and compelling in person than you are in plain, typed-out text. Naturally, then, you’re more effective and compelling when you can talk to someone through video than when you simply send another traditional email or text message. This is true of many types of asks, including referrals.

More than half reported increased referrals and more than 1 in 10 said they doubled or more than doubled referrals with BombBomb in Gmail.

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n=287 | Results projected to all BombBomb/Gmail users with 95% confidence and 5.67% margin of error.

 

Gmail Results: Verbatim Feedback

In addition to the 5 main questions, we also provided and open text box into which people could add any additional thoughts they’d like to share about BombBomb in Gmail.

Here are nine responses. Look for even more in an upcoming post here at the BombBomb blog.

1 “I’m in the relationship business so my messaging through video with BombBomb has made a HUGE difference in my business and in the responses I receive!” – Mary Schrank, Bradenton, Florida

2 “I’ve been able to close some fairly large and important deals, and I’ve been able to get the attention of some fairly high-level authority figures (in my world, anyway) that otherwise would have been very difficult to communicate with. BombBomb has made a huge difference in my ability to communicate in an effective and engaging way that gets real, tangible results.” – Seth Williams, Grand Rapids, Michigan

3 “A ‘vendor’ or ‘consultant’ to a car dealership can often be how a ‘car salesperson’ is to a consumer. We are often ignored from dealers or decision makers because of a preconceived notion or lack of personal attention. I have always used video email but when I discovered BombBomb I was so in love with it from the beginning. Now I can see who opens and clicks what and the results are incredible.” – Elise Kephart, Arroyo Grande, California

4 “We use BombBomb daily and the response has been amazing. It’s a fantastic way to stay connected, to solidify relationships, and to build new ones because of the eye to eye conversation. Since using BombBomb, I have become one of the top recruiters in Beachbody and I absolutely can say that BombBomb 100% plays a role in that. I love BombBomb and my customers and coaches appreciate the personalized messages as well!” – Tulin Emre, Huntington Beach, California

5 “It’s all about building trust with people you don’t know or don’t know very well. BombBomb has the ability to cut through the clutter and noise consumers are bombarded with and puts a face and a voice with a name.” – Bill Bewley, La Jolla, California

6 “Dr Maya Angelou said that people don’t always remember what we say or do but they always remember how we make them feel. BombBomb has provided me with the ability to make clients and potential clients feel important and that I care. I recently had coffee with a client who recently was promoted to Executive Director of the non profit which he began as a part time worker. As we spoke about the power of video, he shared with me that he got many messages of congratulations. The one that meant the most to him was my video via BombBomb. He shared that it made him feel important because in the midst of my busy travel schedule I took the time to send him a personal message. He shares that when watching the video he felt like I was talking to him live in person. Thank you to all of you at BombBomb for helping me make more people feel important!” – Hoan Do, Federal Way, Washington

7 “I use BombBomb to follow up with my remote coaching clients after our calls. I think it really helps for them to see my smile and hear my voice, and so even if they never come to Durham they feel like they know me, and in turn can trust me. Plus, as my clients are real estate agents, I often suggest they use BB to build affinity with potential sellers and keep in touch with their sphere of influence. They love my videos and it’s the best way to convince them to give it a try! Plus, being able to track my open and click through rate is very helpful.” – Dana Allen, Durham, North Carolina

8 “It allows me to communicate with people and it feels more personal because they see my face and when I meet them in person I noticed they are so much more relaxed in themselves than if I did a normal email. We use BombBomb while we were doing missions overseas and were able to show our supporters exactly where we were in the kids we were interacting with. It made fund raising overseas so much easier. Now I use it a lot to communicate with coworkers and to get RSVPs for events. I love the Chrome Extension because if I’m in my normal email I can just quickly send a video instead of going through my BombBomb app or website.” – Katie Ringelspaugh, Parker, Colorado

9 “Video is personable and a big part of my business. It instills trust and builds relationship quicker. It can also save time as people will know if they want to work with you or not. My smile is my brand, it doesn’t convey well in a simple email. It’s also different than all others realtors that have not even figured this out yet. Plus, I enjoy it!” – Jean “Johnny” Beauchesne, Barrie, Ontario

 

5 Steps To Get Better Gmail Results

1. Get a Gmail or Google Apps account (free)
2. Get the Google Chrome browser (free)
3. Get a BombBomb account (2 week free trial)
4. Get the BombBomb Chrome Extension (free)
5. Log into the Chrome Extension with your BombBomb account user name and password

 

4 Ways BombBomb Improves Your Gmail Inbox

1. Record and send video to any Compose or Reply window
2. Get tracking and alerts for email opens, link clicks, and/or video plays
3. Save and reuse Snippets of text or text and video
4. Get reminders on opportunities and on non-opens

 

Top 10 Times to Send Video Instead of Typed-Out Text

Click here for opportunities, tips, and examples around the Top 10 Times Video Says It Better Than Text.

It’ll help you get better Gmail results with BombBomb!

 

 

Ethan Beute

Ethan Beute | About The Author

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan collects and tells stories of clearer communication, human connection, and higher conversion with simple, personal videos. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. Fresh air & clean water.