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What to say, when to send, and how to see success with video in real estate
As a real estate professional, you conduct your business better face to face. The messages you’re sending to prospective home buyers and sellers, existing clients, and other real estate agents are best delivered in person.
Video can help you accomplish this in a more personal, scalable, and meaningful manner.
This Real Estate Action Plan will walk you through the ins and outs of using video in your real estate business to increase appointments, conversions, referrals, and more. Best of all — you’ll be able to watch examples from real estate professionals — just like you — who are thriving with video!
Let’s get started!
BombBomb is a gamechanger. It saves you time. It saves you money. And what better way to connect with people, than putting you in front of them every single time.
REALTOR®, Chatman Realty Group
You communicate, connect, and convert most effectively in person, but you can’t always get there quickly with new leads — and sometimes you can’t get there at all. Get face to face immediately and better your chances of increasing your reply rates by sending simple videos instead.
Don’t waste time with back-and-forth emails, texts, and calls. Increase engagement and accelerate the home buying and selling process with the following video messages…
One of the most effective places to use video is in cold outreach. While many competing real estate professionals will be cold calling and sending out plain-text emails, you will be able to differentiate yourself by “putting a face to a name” and showing that you are a real and trustworthy person that can help them buy or sell a home.
WHEN TO USE:
To reach out to For Sale By Owner or Expired Listing prospects, as well as people in the neighborhood of your just listed or just sold properties
In your video, you should…
TIP:
Keep an eye on your tracking to see when your email is opened or video is played to follow up accordingly. By seeing who is engaging with your video messages, you can continue connecting with prospective clients who are more likely to want to work with you.
If you have a form on your website or social media business accounts where warm leads can submit their contact information, this is a great place to insert a video. It allows you to follow up with these home buyers and sellers in a personable and memorable way. Because speed to lead is key, this video can be done quickly. You can either insert a prerecorded video or create a personal video through your mobile device or webcam.
WHEN TO USE:
To respond to a lead inquiry received on your website or social media platforms
In your video, you should…
TIP:
Save time by making a prerecorded evergreen lead response video that is set up to send the moment a lead makes the inquiry. Just be sure to not mention a specific name, company, date, or time.
One of the easiest and most effective ways to follow up with new prospects and leads is with a video. This gives you another opportunity to showcase the value you have to offer as a real estate agent. This keeps you top of mind so people are more likely to work with you.
WHEN TO USE:
To follow up with prospective clients after sending your initial video message or after they attend an Open House you hosted
In your video, you should…
TIP:
Use the BombBomb in-video Call to Action feature that directs your recipient to complete the next action you need them to take.
Sending a follow-up video after you’ve successfully held an appointment with a new contact is one of the easiest and best videos you can send. You already know all the details about the person you have met with. You know their home buying and selling needs, and you might even know some personal details, like their children’s names or favorite coffee shop or sports team. And you can incorporate all of these elements into a truly personal follow-up video message that really resonates with people.
WHEN TO USE:
After an appointment
In your video, you should…
TIP:
If you had a meeting at a location, use the BombBomb Mobile App to record a follow-up video after the appointment at that location.
The people who already know you and have worked with you before can provide some of the best opportunities for your real estate business. All you have to do is stay in touch! Reaching out with video provides a personal and memorable touch that keeps you top of mind.
The cost of retention and referral is far lower than the cost acquiring new clients. And these opportunities tend to start warmer and close faster — especially with these videos...
You’re always looking for timely and relevant reasons to reach out to the people who matter most to your business — and special occasions give you that opportunity! When you can’t express your enthusiasm in person, sending a video message is the next best thing.
WHEN TO USE:
Birthdays, anniversaries, and holidays
In your video, you should…
TIP:
Keep your message short and sweet. The goal is to stay top of mind.
A little bit of gratitude goes a long way in establishing meaningful relationships with the people who matter most to your business. Everyone likes to feel appreciated, after all. But there has to be genuine sincerity behind your thank you, and video conveys this better than traditional text, cards, or gift baskets.
WHEN TO USE:
Periodically with past clients, colleagues, friends, and family
In your video, you should…
TIP:
Keep your message focused on the appreciation you feel towards your recipient. Refrain from asking for business, and instead focus on cultivating the relationship.
In our current landscape, so many individuals rely on peer reviews during their decision-making process. According to BrightLocal, 91 percent of people regularly or occasionally read online reviews, and 85 percent trust online reviews as much as a personal recommendation. With those statistics, it’s imperative for real estate professionals to encourage and equip their clients to leave them positive online reviews and video testimonials.
WHEN TO USE:
When you need video testimonials or online reviews from past clients
In your video, you should…
TIP:
Timing is key when asking for a testimonial. Ask new clients within a few weeks of making their purchase or transaction. For past clients, make sure this isn’t the first time they are hearing from you if it’s been a while. Stay connected with them long before asking for a testimonial or review.
A common misperception is that video requires more time than typed-out text. This couldn’t be further from the truth. Once you’re comfortable though, you’ll actually save time by talking instead of typing. You’ll communicate much more clearly and cut down on all those back-and-forth exchanges.
BombBomb is not just a video platform. It’s a sales acceleration platform. A small investment of time upfront will deliver significant benefits in the weeks, months, and years ahead. Here are instances in which you can use video to do that…
In real estate, time is money. So we know how painful and time-consuming no-shows can be. Video is a great way to make sure they don’t happen.
WHEN TO USE:
At least 24 hours before a scheduled appointment
In your video, you should…
TIP:
Save time by making a prerecorded evergreen appointment confirmation video that you can send over and over again to prospective and existing clients (as needed) the day before the appointment. Just be sure to use a generic date like “tomorrow” and not mention a specific recipient name.
There are various complex documents and pieces of information to pass along in the home buying and selling process. So much so, that it can prove almost impossible to communicate solely through email. But with video, you can pass along complex materials in a much more digestible format.
WHEN TO USE:
To go over complex documents or information in the home buying or selling process
In your video, you should…
TIP:
Pause notifications on your computer so there aren’t any interruptions or distractions from your screen-recorded video message.
FAQ videos are some of the first videos you should create once starting your video journey. We recommend creating a list of all of the most common questions you are asked and recording evergreen videos to answer each of those questions. This will both save you time and improve the communication process you have with your clients.
WHEN TO USE:
For questions you receive regularly from clients about the home buying or selling process
In your video, you should…
TIP:
Keep note of the questions you’re getting frequently from clients. When you have time, record answers to these questions that can be sent to any client at any time. Have the video (or the full video email) saved in your BombBomb account to send whenever you need it. Just be sure to title your FAQ videos, so you can search for them easily.
Many of the messages you need to send to agents and recruits are best done face to face. When you can’t be there in person, video’s the next best thing. Here are the best ways to use video as a real estate broker...
When an agent comes over to join you, it’s not just about your lead flow, brand name, training, or business model… it’s about you. When you reach out in a more personal and differentiating way, they’re more likely to want to work with you. Showing sincere interest and giving direct attention to a target recruit with video is a winning play.
WHEN TO USE:
When establishing connections with potential real estate agent recruits
In your video, you should…
TIP:
To build relationships with potential recruits further, send a one-to-one video instead. Good opportunities to reach out with a personal video message include congratulating them on a successful closing, or thanking them for working with you on a transaction.
Just as showing interest and giving attention to recruits through video improves results, these tactics also work for engagement and retention of your current team members. You simply need timely reasons to reach out, along with time blocking to make sure it happens. And when you have happy and successful agents, they’re more likely to keep working with you for years to come.
WHEN TO USE:
To cultivate strong relationships with your real estate team members and retain them in your brokerage. Opportunities to reach out include offering encouragement, birthdays, thank-yous, professional milestones, work anniversaries, and quick training lessons.
In your video, you should…
TIP:
Time block your schedule to set aside time during the week to reach out to your team members — even if it’s 15 minutes each day — so they know you appreciate them.
Don’t stop here! We have numerous helpful resources to help along your video adoption journey in real estate...