BombBomb Financial Action Plan
The Resource Hub Role-Based Content Financial Action Plan

Financial Action Plan

What to say, when to send, and how to see success with video in finance

Note: Before you get started, be sure to check with your compliance team to ensure that you are allowed to send these types of video messages as part of your financial business communication. Also, please refrain from including anything in a video that should not be in an email.

Welcome to the Financial Action Plan.

As a financial professional, your success is dependent on building and maintaining long-term relationships with your clients and guiding them along their financial journey. For this to happen, trust is of the utmost importance. And trust is best built face to face.

Video can help you accomplish this in a scalable manner that’s still personal and meaningful.

This Financial Action Plan will walk you through the ins and outs of using video in your role to establish connections with prospective clients, maintain and grow relationships with existing clients, and garner referrals. Best of all — you’ll be able to watch examples from financial professionals — just like you — who are thriving with video!

Let’s get started!

My business is all about building trust and building relationships. You just cannot build that trust through regular email or phone calls…If you’re thinking about using video, just do it.

David Henderson

Jenkins Wealth

Connect With Prospective Clients

Choosing a financial advisor is a big decision. Prospective clients are looking for people they can trust with major financial decisions, life savings, and investment recommendations — among other important aspects of their finances.

You communicate and connect best in person — especially when you’re hoping to establish that trust. But you’re only one person and that’s not scalable. Get face to face immediately with potential clients by sending simple (yet personal) videos instead. Garner your prospective clients’ trust and confidence in you with the following video messages...

  • Prospective Client Outreach
  • Appointment Follow-Up
  • Financial Walkthrough

Prospective Client Outreach

As a financial advisor, you know that in order to get new clients, they need to trust you. Start the relationship with prospective clients strong by making a solid first impression with video. While other competing advisors may be making calls and sending plain-text emails, you will be able to differentiate yourself by “putting a face to a name” — showing that you are a real and trustworthy person who will put them on the path to financial success.

WHEN TO USE:

Outreach to prospective clients

In your video, you should...

  • Kick things off with a friendly greeting and quick explanation of why you are reaching out.
  • Use the EVA (Empathy, Value, and Action) Framework - Empathize with your potential client’s challenges, provide value to help them overcome these hurdles, and include a clear call to action to set an appointment with you.
  • Respect your potential client’s time by keeping your video under a minute long. Keep your message focused and to the point.

TIP:

Use a whiteboard at the start of your video with your recipient’s name on it to get their attention, so they play your video.

Appointment Follow-Up

Sending a follow-up video after you’ve successfully held an appointment with a new contact is one of the easiest and best videos you can send. You already know all the details about the person you have met with. You know their financial needs and wants, and you might even know some personal details, like their children’s names or favorite coffee shop or sports team. Use all of this to craft a compelling appointment follow-up video that your recipient will resonate with.

WHEN TO USE:

After an appointment

In your video, you should...

  • Thank your recipient for taking the time to meet with you.
  • Show them that you listened to what they have to say in the appointment. Personalize your message to details discussed and things you learned about them. This builds trust and shows your recipient that you care.
  • Restate the next steps.

TIP:

Use the BombBomb in-video Call to Action feature to link to additional financial resources and information that your client would benefit from.

Financial Walkthrough

As you get a new client set up, there will inevitably be financial proposals, reports, and documents that need to be passed along. So much so, that it can prove almost impossible to communicate solely through email. But with video, you can pass along complex materials in a much more digestible format.

WHEN TO USE:

To go over complex financial proposals, reports, documents, or information

In your video, you should...

  • Use a screen recorder, like this one, to showcase complex materials — like proposals, reports, or reviews — and walk people through them at the same time. This eliminates the need for a meeting and minimizes the chance of information being lost along the way.
  • Start your screen recording with the video fully on you and then shift to showing your screen. This creates better engagement and ensures your recipient sees your face right from the get-go.
  • Make sure there isn’t any sensitive information on your screen before you start recording. Remember that they can see whatever you have up on your screen. As a rule of thumb, don’t use a screen recorder for any information that should not be in an email. Also, double-check that there is nothing on your screen that could be offensive.

TIP:

Pause notifications on your computer so there aren’t any interruptions or distractions from your screen-recorded video message.

Nurture Existing Clients

The relationships between you and your clients are meant to be long-term. They are relying on you to take care of them and their financial needs for years to come. But in order to keep that relationship strong and keep the trust of your clients, they need to hear from you.

Even if you aren’t able to meet regularly in person, you can still keep their mind at ease with consistent face-to-face communication via video. Here are some ways you can do so...

  • Updates
  • Checking In
  • Meeting Request
  • Offering Clarification
  • Celebration

Updates

In-person meetings won’t happen as regularly once clients have established a relationship with you as their financial advisor. But they still like to be kept in the loop when it comes to important financial updates that will impact them. By recording videos to update them face to face, you’re able to keep clients informed and happy that they chose to work with you. It shows that you care and keeps that trust alive.

WHEN TO USE:

To share market updates, investment performance information, company news, financial opportunities, resources, events, and other financial updates that impact your clients

In your video, you should...

  • Inform your client about relevant financial updates and information.
  • Explain what this means for them.
  • Notify them of what they can expect next.

TIP:

Create evergreen (or prerecorded) update videos for regular communications that pertain to your entire client base.

Checking In

The success of your financial business is dependent on long-term relationships. And in order to keep those relationships with clients strong, you need to consistently nurture them and show you care. By checking in regularly with video, you are showing your clients that you value them and the trust they have in you with their finances — even months or years into that relationship.

WHEN TO USE:

Periodically with current clients to show them you care

In your video, you should...

  • Include a personal greeting that shows your client you care about them and value and appreciate them. For example, share a memory from your time working together.
  • Ask how they’re doing and if there is anything you can help them with.
  • Let recipients know about any future meetings scheduled to discuss their financial matters.

TIP:

Keep your message focused on the appreciation you feel toward your recipient. Refrain from asking for business, and instead focus on cultivating the business relationship.

Meeting Request

There will inevitably be times you need to meet with clients to share any updates or important details related to their accounts. But setting that meeting with them once they’ve been a client for a while can be a bit challenging. Video helps you elicit that response and book that meeting.

WHEN TO USE:

When you have updates you need to meet with customers about

In your video, you should...

  • Let them know you have updates and information you need to meet with them about.
  • Include a call to action to set up a time to meet.

TIP:

Include an in-video Call to Action that links to your calendar for clients to set a time to meet with you.

Celebration

You’re always looking for timely and relevant reasons to reach out to the people who matter most to your business — and special occasions give you that opportunity! When you can’t express your enthusiasm in person, sending a video message is the next best thing.

WHEN TO USE:

Birthdays, holidays, and other celebrations

In your video, you should...

  • Include a greeting themed after the celebration on a whiteboard (“Happy birthday,” “Happy anniversary,” etc.).
  • If you’re reaching out on someone’s birthday, pick something specific to share with them about that particular date, like a fun pop culture reference or a “this day in history” fact.
  • Have fun and be yourself.

TIP:

Keep your message short and sweet. The goal is to stay top of mind, so you keep them as clients long term.

Offering Clarification

Your clients will have questions or need clarification on things along their financial journey — whether that be regarding their investments or the status of their retirement plan. And they’re counting on you to answer these questions and keep them informed. You can do this face to face with video. It’ll save you time and allow you to clearly and effectively communicate with your clients when they need you the most.

WHEN TO USE:

When you receive questions from your clients or need to offer clarification along their financial journey

In your video, you should...

  • Thank your recipient for their business, and let them know you are happy to answer any questions they have.
  • Address and answer their questions and offer clarification regarding their financial matters.
  • Refer them to additional resources that can help.

TIP:

Use the BombBomb Screen Recorder to offer clarification on complex topics that require more visuals (such as reports or analyses) to fully answer. Just be sure to keep compliance in mind as you record your video.

Garner Referral Business

The people who already know you and have worked with you before can provide some of the best referral opportunities to grow your financial services business. These are clients you’ve likely been working with for years, and they will know people looking for a financial advisor at some point.

Keep the process of reaching out to referred prospective clients and thanking referrers personal and memorable with video...

  • Referral Lead Outreach
  • Thank You for the Referral

Referral Lead Outreach

When it comes to prospecting for financial advisors, referrals are just warmer leads. But you still have to take the time to build relationships and garner trust to turn these prospects into clients successfully. Video can help!

WHEN TO USE:

To reach out to referral leads

In your video, you should...

  • Include a whiteboard greeting with the name of the referrer, so your recipient has context and a reason to click on the video.
  • Mention how you got their information, why you are reaching out to them, and how you can help.
  • Follow the EVA (Empathy, Value, and Action) Framework - Empathize with your referral’s financial needs and concerns, provide value, and include a clear call to action to schedule a meeting.

TIP:

Remember that just because they are a warm lead, doesn’t mean you don’t still need to build trust and rapport with them.

Thank You for the Referral

Referrals are valuable. And so it is the time people put into referring people to your financial business. Show them how much you appreciate their referrals with a thank you video. This gratitude is what will keep them referring more and more clients to you for years to come.

WHEN TO USE:

To thank someone for referring a client to you

In your video, you should...

  • Thank your recipient for the referral and tell them how much you value them.
  • Give a brief update of how the referral is going. This reassures them that you’re offering expert financial services to the people they’re referring to you.

TIP:

Keep your message focused on gratitude. People like to feel appreciated.

Bonus: Video for Financial Wholesaling

Financial wholesaling is all about establishing and nurturing relationships with financial advisors to sell your financial products. Making these connections is easier face to face. When you can’t meet in person, video is a great option. Here is the best way to use video in financial wholesaling...

  • Connect With Financial Advisors

Connect With Financial Advisors

In order for financial advisors to buy from you, garnering their trust is essential. And this trust is only built through solid relationships. Use video to build strong and meaningful connections with financial advisors.

WHEN TO USE:

When establishing connections with financial advisors

In your video, you should...

  • Give a quick introduction of yourself and your company.
  • Explain how you can help them and their financial business.
  • Welcome additional questions, or a chance to meet in person to discuss everything your company has to offer them in the financial industry.

TIP:

To build relationships with financial advisors further, send a one-to-one video instead.