Video Marketing is currently one of the best strategies and is the strategy of the future, as businesses find new and inventive ways to use the medium to reach customers. Forrester Research found that videos were 50x more likely to receive an organic first page ranking than traditional text pages.
Consider this powerful sales statistic; Of those internet users, 46% said they would be more likely to click through for more information after watching videos about a service or product than without a video.
Always add a call to action (CTA) at the end of your video. In other words, ‘tell people what to do’ like sign up for your email list, register for an upcoming event, or browse your product and service list.Include video in email marketing
Integrating video into email marketing campaigns has been shown to increase click-through rates by more than 96%. Think of ways to include videos in your email marketing campaigns and be sure to include a “play” button on the video thumbnail in the email design.Keep the mobile viewer in mind
Keep your videos short and shareable. Don’t be afraid to have your copy and accompanying graphic appear larger than normal, since mobile viewers will be watching on a smaller screen.