They’re all around us. Digital noise and pollution reduce our ability to connect and communicate with the people who matter most. At risk are revenue and relationships.
It’s time for restoration and innovation. For our own benefit and for our stakeholders, businesses, and society. The only viable path to attention, trust, engagement, and reputation online calls us to consciously put others first. Today and in the future.
Listen in on this short conversation between co-authors Steve Pacinelli and Ethan Beute about the problem of digital pollution, the solution of human-centered communication, and the people and process behind this book.
Anyone who needs to generate attention, build trust, and create engagement online will benefit from these ideas, models, frameworks, and stories. The message transcends any specific role or industry, but is especially powerful for leaders and managers, entrepreneurs, sales professionals, and customer success and account managers.
Then you know why you need this book.
Explore themes like trust and relationships, communication and connection, service and value, text and video, and noise and pollution.
Become more visual, emotional, and human even when you’re restricted to digital, virtual, and online spaces.
Cast the Vision, Empower the Hesitant, and Keep it Real
Jacco van der Kooij
Founder, Winning by Design
“What we’re looking for
now is authenticity.”
Dan Hill, PhD
President, Sensory Logic
“If you can take in the face, then you get a sense of the emotions and of the person you're dealing with.”
Director of Market Strategy, Salesforce
“Human-to-human interactivity is the basis of life.”
Creator, Selling on Video Master Class
“Allow yourself to be passionate and commit to it.”
“Nobody can hear you
“Just being 20% more human is a massive differentiator.”
Mario Martinez Jr.
Founder and CEO, Vengreso
“Sales is the art of
Viveka von Rosen
Co-founder and Chief Visibility Officer, Vengreso
“The thing we all have in common is we’re human beings.”
“You can’t automate a
Morgan J Ingram
Director of Sales Execution and Evolution, JB Sales
“We should add humanity into our prospecting outreach and stop being robots.”
Sales Executive and Original Team Member, HubSpot
“You help, not sell. You treat people like human beings.”