The Role of Kindness in Your Company

Last Updated March 11th, 2021


Listen to “126. The Role of Kindness in Your Company w/ Cole Baker-Bagwell” on Spreaker.

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The 14th-century definition of kindness is noble deeds and courtesy. In yoga, kindness means ahimsa, to do no harm. To today’s guest on “The Customer Experience Podcast,” Cole Baker-Bagwell, kindness is something that marries intention and compassion and mind and heart.

Her goal is to help people in business realize and implement kindness as a core competency.

Not only is kindness important on a human level, but it can become a core value for any company. From product development to internal team alignment, kindness as a starting point for business practice can utterly change the customer experience.

Cole is the Founder and Chief Kindness Advisor at Cool Audrey, a kindness consulting firm, the podcast host at “Kindness Think Tank,” and Chief Experience Architect of Financial Services at Red Hat.

We talk about how most of our decisions, both business and personal, are made subconsciously. And if we can train kindness into a habit for ourselves and our teams, we will attain a new and lasting perspective on what matters in business and life.

Throughout our conversation, Cole shares insights into…

What defines kindness
What references of kindness relate to the customer experience
How to become aware of ego, agenda, and bias — and tame them
Why and how kindness connects people
How the pandemic made companies kinder (based on Cole’s kindness survey results)



The Role of Kindness in Your Company

Enjoy Episode 126 of “The Customer Experience Podcast” anywhere you go with your favorite podcast app:

While you’re there, please take the few extra seconds required to make an extra click to rate the show. It’s very helpful.

We also embed every episode in its blog post, so you can hear the entire conversation with Cole Baker-Bagwell of Cool Audrey right here:

Listen to “126. The Role of Kindness in Your Company w/ Cole Baker-Bagwell” on Spreaker.



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Video Highlights: The Role of Kindness in Your Company

Check out the top five video highlights from the discussion with Cole Baker-Bagwell of Cool Audrey below…


1. The Definition of Customer Experience



2. Three References To Understand Kindness



3. Overcoming Ego, Agenda, and Bias



4. Kindness For The Skeptics



5. Survey Results: Kindness At Work



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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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