3 CX Strategies for CROs

Last Updated March 16th, 2021

BombBomb TheCEPodcast HeadlineImage EP127 DarrylPraill | BombBomb


Listen to “127. 3 CX Strategies for CROs w/ Darryl Praill” on Spreaker.

Apple Podcasts | Spotify | Google Podcasts | Stitcher


As a Chief Revenue Officer (CRO), how can you assure that the culture of your organization supports the idea that customer experience (CX) is everyone’s responsibility? One of the best strategies is to dissolve some of the barriers between teams and create a revenue team. Key to doing so successfully is creating compassion and empathy through cross-training.

A CRO should understand the pipeline numbers as well as sales leaders, the Ideal Customer Profile (ICP) as well as marketing leaders, and churn as well as customer success leaders.

That’s a tall order, but today’s guest on “The Customer Experience Podcast,” Darryl Praill, is more than up to it.

He’s focused on getting rid of internal power struggles by establishing the rules of engagement internally — and acting as a therapist when needed. Having held leadership roles across departments in various companies, he’s worn everyone’s shoes and knows what drives them, giving him an edge on unifying across departments.

Darryl is CRO at VanillaSoft, a sales engagement solution that shortens the turnaround between marketing-qualified leads, sales-qualified leads, and deals. Part of his responsibility is the customer experience. But his vision is to bring that ownership to every corner of the organization.

In this episode, we discuss…

What a matrix organization is
How colleagues are influenced by how they are compensated
What the three ways are to create a culture of empathy
How marketing leaders can develop their personal brand
What the role of video is in customer experience



3 CX Strategies for CROs

Enjoy Episode 127 of “The Customer Experience Podcast” anywhere you go with your favorite podcast app:

While you’re there, please consider taking a few extra seconds to make one extra click to rate the show. It’s very helpful.

We also embed every episode in its blog post, so you can hear the entire conversation with Darryl Praill of Vanilla Soft right here:

Listen to “127. 3 CX Strategies for CROs w/ Darryl Praill” on Spreaker.

BombBomb TheCEPodcast Quote1Image EP127 DarrylPraill | BombBomb

Sign up for a monthly email with CX insights and highlights

By entering your email, you are agreeing to receive occasional BombBomb news and communication. We will never sell or distribute your email address to any third party. You can manage your communication preferences here.

View our Privacy Policy.



Video Highlights: 3 CX Strategies for CROs

Check out the top five video highlights from the discussion with Darryl Praill of VanillaSoft below…


1. Customer Experience and Feelings



2. Two Benefits of Sales Engagement



3. The Role of CRO



4. Unifying the Revenue Team



5. Supporting Video Usage Within Your Team



Mentioned In This Episode:



Similar Episodes You’ll Enjoy:



Subscribe, Listen, Rate, and Review The Customer Experience Podcast:


BombBomb TheCEPodcast Quote2Image EP127 DarrylPraill | BombBomb

Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

Awesome content in your inbox.