B2B Sales With Human-Centered Communication

Last Updated September 20th, 2021

 

Listen to “160. B2B Sales With Human-Centered Communication w/ Ethan Beute” on Spreaker.

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Usually, when you preorder a book, it means that you’ll be getting a copy when it’s released at some point in the future.

But Steve Pacinelli and I wanteded to do something different for people who preordered what would become our Wall Street Journal bestseller – Human-Centered Communication: A Business Case Against Digital Pollution (Fast Company Press, October 2021).

As part of the preorder process for Human-Centered Communication, we hosted live, Interactive Roundtable Events with several of the 11 experts featured in the book and everyone who preordered a copy.

If you’d like to sit down with people like Shep Hyken, a customer service and customer experiece expert, or Dan Tyre, the sixth employee and first salesperson at Hubspot, to ask them how to implement human-centered communication techniques in your organization, well, we created that opportunity.

In this episode, you’ll hear a few specific suggestions that Dan, Shep, and I had for Julie, a sales professional in the continuing education space who preordered the book and joined the first event. She’s leading a transition in her organization from more of a B2C sales motion to a proper B2B sales motion.

I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of both Human-Centered Communication and Rehumanize Your Business.

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Here are a few things you’ll learn about by listening to this episode:

In 2021, we don’t sell, we help (Dan Tyre)
Connecting with people is warmer with video (Shep Hyken)
Human-centered design can drive your sales research (Ethan Beute)
Adding desirability to the intersection of viability and feasibility
Getting your invite to our next Interactive Roundtable Events on Oct. 5 and Oct. 21

 

B2B Sales With Human-Centered Communication

Hear Episode 160 and every other episode of The Customer Experience Podcast in your favorite podcast player …

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We also embed the full conversation in a playable and searchable format right here in these blog posts. You can listen to Episode 160 with the player embedded right here.

Listen to “160. B2B Sales With Human-Centered Communication w/ Ethan Beute” on Spreaker.
 

 

Highlight from Our First Interactive Roundtable Event for Human-Centered Communication

 

 

 

 

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Human-Centered Communication, A Business Case Against Digital Pollution, Fast Company Press, BombBomb, Ethan Beute, Stephen Pacinelli, Wall Street Journal bestseller, business book, sales book, marketing book, books, copies, bulk orders
 
 

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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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