Eye contact is one of the quickest ways to build relationships. But if you’ve been on a video call lately (and haven’t we all?), you’ve probably noticed very few people are making direct eye contact. They’re disengaged, distracted, and even entirely disconnected. Qualities that are prominent during in-person communication, like authenticity and vulnerability, are severely lacking.
Assuming we’ll be good at video communication merely because it’s prevalent isn’t the best way forward. Knowing how to work with the camera and how to adapt to a camera-filled world isn’t innate.
So what can we do to improve our video communication? Well, we can start by practicing good video skills like making eye contact and focusing on creating conversations rather than presentations. Good video skills will help us improve our communication techniques and build stronger, more human-centered relationships faster over video.
Our guest today is Julie Hansen. Julie is the Founder and Sales Presentation Expert at Performance Sales and Training and Creator of the Selling on Video Master Class. To those of us who have felt unfulfilled on both sides of the screen, Julie says, “No, this isn’t as good as it gets!” With her deep knowledge of video psychology, Julie understands (and guides us through) the specific techniques that can get us back to human-centered connection.
In addition to her current role, Julie is a guide to virtual communication excellence, a professional actor, sales trainer, author of Act Like a Sales Pro, and author of the forthcoming book Look Me in the Eye. Julie talks with us about the misconception that virtual and in-person communication are the same, except that virtual communication employs a camera. This assumption simply isn’t reality. To connect with a virtual audience, we need to navigate our relationships by leveraging video skills, as well as our vulnerability.
Julie also notes that, much like actors rehearsing a scene, we need to put ourselves in the back seat and focus on the feelings of those we’re communicating with during our video interactions. By focusing on the feelings of others rather than on ourselves, we are present in the moment — this is where relationships flourish.
Julie is part of a special series we’re doing this summer here on The Customer Experience Podcast. She’s one of 11 experts that Steve Pacinelli and I interviewed in-depth in the process of writing our second book, Human-Centered Communication (available for preorder with special bonus packages now, releasing formally in October on Fast Company Press). Throughout this series, we’re back in conversation with each of them in a way that adds to – rather than restates – their insights featured in the book.
In our conversation today, Julie talks with us about:
• How much influence sales has over customer experience
• Why video skills are like acting skills
• How to speak to a virtual group as if they’re an individual
• What best video practices are
• How to improve your video presence over time
An Actor’s Guide to Authentic Videos
Hear Episode 156 and any other conversation on The Customer Experience Podcast in your preferred podcast player …
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We also embed the full conversation in a playable and searchable format right here in these blog posts. The recording with Julie Hansen is right here …
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Video Highlights: An Actor’s Guide to Authentic Videos
Check out the top five video highlights from the discussion with Julie Hansen, Founder and Sales Presentation Expert at Performance Sales and Training…
1. Customer Experience is What Customers Walk Away With
2. How Acting Helps with Sales
3. Focus and Intent
4. Conversations, Not Presentations
5. Why Read Human-Centered Communication (Dan Hill)
Links Related to This Conversation:
- Julie Hansen on LinkedIn
- Jill Konrath on LinkedIn
- Human-Centered Communication: A Business Case Against Digital Pollution
More in Our Human-Centered Communication Series:
- Episode 148 with Dan Tyre, “Video Messaging and The Next Normal”
- Episode 149 with Lauren Bailey, “A Blissful Approach to Training Customers and Employees”
- Episode 150 with Dr. Nick Morgan, “Why Your Virtual Relationships Degrade Over Time”
- Episode 151 with Mathew Sweezey, “Creating Holistic and Immersive Experiences”
- Episode 152 with Morgan J. Ingram, “Creating an Environment of Continuous Coaching”
- Episode 154 with Mario Martinez, Jr., “The Art and Science of Selling to Prosumers“
Coming Soon in This Series:
- Viveka von Rosen — LinkedIn expert and Cofounder at Vengreso
- Shep Hyken — Customer Experience Expert and Author of I’ll Be Back: How to Get Customers to Come Back and Back Again.
- Adam Contos — CEO of RE/MAX
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