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Making Marketing More Memorable

Ethan Beute, BombBomb, Chief Evangelist, The Customer Experience Podcast, Wall Street Journal bestseller, Human-Centered Communication, Rehumanize Your Business.

Ethan Beute

Former Chief Evangelist
Sara Varni, CMO, Attentive Mobile, The Customer Experience Podcast, SMS, text marketing, text messaging, customer relationship, data gathering, customer insights, customer relationship, texting customers, customer texting

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Sara Varni, CMO, Attentive Mobile, The Customer Experience Podcast, SMS, text marketing, text messaging, customer relationship, data gathering, customer insights, customer relationship, texting customers, customer texting

Listen to “209. Making Marketing More Memorable with Sara Varni” on Spreaker.

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It would be unusual to receive a marketing email asking you to respond with a “1” for more information on a topic. The campaign probably wouldn’t yield the insights a brand is looking for.

But for SMS marketing, that’s exactly what’s happening … and it’s working. Texting is a marketing channel that uniquely blends personalization and data gathering. Its capabilities in getting prospects and customers to interact is changing the game for brands and marketers.

Joining us on the podcast for this episode is Sara Varni, CMO at Attentive — a comprehensive text marketing solution that drives an average of 20 and a half percent of online revenue for modern ecommerce brands. Sara is here to walk us through SMS marketing. She also explains why this mobile channel has found such success and why it’s so important to integrate the campaign for your brand.

Before her role at Attentive, Sara spent a decade at Salesforce, and four years as CMO at Twilio.

In this conversation she shares the importance of telling stories to create a more memorable marketing experience. She also talks about why knowing where each unique customer is in their journey is vital to conversion and why understanding intent through zero-party data capturing is critical to marketing success.

Sara and I also discussed:

Why SMS texting is the personal and meaningful approach to marketing
What the differences are in data capturing
How marketing is a long game
Why building a digital persona is so vital to marketing
What roadblocks are in place for successful digital marketing

Making Marketing More Memorable

Hear Episode 209 and every other conversation on The Customer Experience Podcast in your preferred podcast app …

Once you’re in your podcast player, please make one extra click to rate the show (or even take a minute to leave a review). Thank you!

We also embed the full conversation and make it searchable right here in these blog posts. The recording with Sara Varni is right here …

Listen to “209. Making Marketing More Memorable with Sara Varni” on Spreaker.

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Video Highlights: Making Marketing More Memorable

Check out the top five video highlights from the discussion with Sara Varni

1. Customer Experience is The Details

2. Making Marketing More Memorable

3. Increasing Personalization

4. Helping Not Selling

5. Working With Third, First, and Zero-Party Data

Links Related to This Conversation:

Other Episodes You’ll Enjoy:

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Ethan Beute

Former Chief Evangelist

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