Revenue Acceleration Through Value Selling and Video Communication

Last Updated July 28th, 2022

Ed Golod, Edward Golod, Revenue Accelerators, The Customer Experience Podcast, startup growth, tech startup, technology sales, tech sales, value selling, selling to the c-suite, selling to executives, enterprise sales, upmarket sales, selling to the enterprise


Listen to “213. Revenue Acceleration Through Value and Video w/ Edward Golod” on Spreaker.

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In most businesses, once you’ve been around for 40-plus years, you should probably consider retiring or getting an educational refresh on the business. In tech, it couldn’t be more different.

The industry is comprised of natural learners who gravitate towards using the latest and greatest tools available.

Our guest, Edward Golod, Founder, CEO, and Value Growth Leader at Revenue Accelerators, uses his enterprise sales and value selling expertise to help B2B tech startups with develop and accelerate revenue. After decades of experience successfully selling several different products and services into the majority of Fortune 100 companies, Edward divulges sales insights, frameworks, and approaches that are vital for success in modern tech businesses.

Edward Golod has been innovating in the tech industry for years. He’s sold for Microsoft, Eloqua, SAP, and other large companies. And he’s founded and built a few companies of his own.

In this conversation, Ed shares:

What three things a tech startup needs to succeed
How sales is different now from 40 years ago
Why selling to enterprise-level C-Suites is so difficult
What the value selling approach means
Why video is essential to revenue growth



Revenue Acceleration Through Value and Video

Hear this conversation, Episode 213, and any other conversation on The Customer Experience Podcast in your preferred podcast app …

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We also embed the full conversation and make it searchable right here in these blog posts. The recording with Edward Golod is right here …

Listen to “213. Revenue Acceleration Through Value and Video w/ Edward Golod” on Spreaker.



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Video Highlights: Revenue Acceleration Through Value and Video

Check out the top five video highlights from the discussion with Edward Golod


1. Customer Experience Demands Awareness



2. The Challenges of Noise and Attention



3. Video to Communicate Strategic Value



4. The Essence of Value Selling



5. Bigger, Faster Deals Despite a Recession


Links Related to This Conversation:


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Other Episodes You’ll Enjoy:



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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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