How to Turn Your Customers Into Lifelong Advocates

Last Updated January 10th, 2023

Brittany Hodak, Creating Superfans, The Customer Experience Podcast, customer advocacy, customer advocates, lifelong customers, creating fans, superfans, fandom, brand affinity, brand love
Listen to “237. How to Turn Your Customers Into Lifelong Advocates w/ Brittany Hodak” on Spreaker.

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Profit is the consequence of running a business successfully. But it starts with top-line revenue rooted in a great customer experience. When a company places enough emphasis on customer centricity and learns to ask the right questions, it can build an invaluable base of loyal customers and advocates – or “superfans!”

Back on the podcast today is Brittany Hodak; she first joined us on Episode 120 to share “The ABCs of Creating Superfans.” Brittany believes every business should be focused on building a customer base of superfans. But these superfans can’t be bought — they can only be created. And they’re made at the intersection of your story and every customer’s story.

Brittany is an award-winning entrepreneur, keynote speaker, and author of the recently released Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. In Creating Superfans, Brittany lays out an indispensable framework, backed by hard data and fascinating case studies, for moving brands away from commoditization in a crowded marketplace where everyone offers the same experience for the same or similar price.

Your customers both desire and deserve more.

Today Brittany breaks down the acronym S.U.P.E.R. — a powerful theme throughout the book, and the importance of turning customers into lifelong advocates. She also dives into the costs of company silos, the importance of an invested team, why customer advocates are indispensable at the C-Suite level, and how to drive an experience economy.

Join the conversation to learn more about:

Why you need a Chief Customer Officer or Chief Experience Officer
Why and how to render price irrelevant
Where brand overlaps with customer experience
What drives the Experience Economy
How to break down the S.U.P.E.R acronym



How to Turn Your Customers Into Lifelong Advocates

Hear Episode 237 and any other conversation on The Customer Experience Podcast in your favorite podcast player …

In your podcast player, please give an extra click to rate the show (or even take a minute to leave a review) — it’s very helpful!


We also embed the full conversation and make it searchable right here in these blog posts. The recording with Brittany Hodak is right here …

Listen to “237. How to Turn Your Customers Into Lifelong Advocates w/ Brittany Hodak” on Spreaker.



EP237 Brittany Hodak HQ v1 1829 Quote db copy 2 | BombBomb



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Video Highlights: How to Turn Your Customers Into Lifelong Advocates

Check out the top five video highlights from the discussion with Brittany Hodak


1. Customer Experience is Not One Size Fits All



2. The Relationship Between Brand and CX



3. What Superfans Are and Why Create Them



4. The Causes and Costs of Company Silos



5. The SUPER Acronym and Process


Links Related to This Conversation:


Other Episodes You’ll Enjoy:


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EP237 Brittany Hodak HQ v1 1829 Quote db copy | BombBomb



Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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