Building Your Brand Through Trust Signals

Last Updated December 19th, 2022

Scott Baradell, Trust Signals, Idea Grove, The Customer Experience Podcast, customer experience, brand trust, post-truth world, post-truth environment, building trust, accelerating trust, trust signal, PR, public relations


Listen to “234. Building Your Brand Through Trust Signals” on Spreaker.

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For many, the formal definition of PR has foundations in establishing mutually beneficial relationships between organizations and their constituencies. But PR goes beyond relationship establishment — it is the art of securing trust at scale. And without trust in the marketplace, brands simply cannot grow.

Joining the podcast today is Scott Baradell, CEO of Idea Grove — a public relations and marketing firm focused on B2B technology. He joins me to discuss exactly what fuels trust-building in an organization and the critical role PR can play by providing third-party validation, authority, credibility, and beyond.

Idea Grove has landed on the Inc. 5000 list of America’s fastest-growing private companies three times and was named one of Inc’s best workplaces two years in a row. In addition to his role there, Scott is also the author of Trust Signals: Brand Building in a Post-Truth World — a fantastic read about the points of evidence individuals, companies, and brands use to create trust.

In this episode, Scott shares invaluable insights into building your best business. He also talks about transforming your brand into one whose entire reason for being is to create a better world, the importance of thought leadership, and the power of video.

Listen in to learn from Scott:

What post-truth means to you and your brand
What the relationship between buyer personas and trust profiles is
How to build brand trust in today’s business environment
What the ideal role of public relations is
Why you need to tie your brand story into a single narrative



Building Your Brand Through Trust Signals

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We also embed the full conversation and make it searchable right here in these blog posts. The recording with Scott Baradell is right here …

Listen to “234. Building Your Brand Through Trust Signals” on Spreaker.



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Video Highlights: Building Your Brand Through Trust Signals

Check out the top five video highlights from the discussion with Scott Baradell


1. Customer Experience is Interconnectedness



2. The Trust Bread Crumb Trail



3. The Trust Profile and the Ideal Customer Profile



4. Our Post-Truth Environment



5. Adding Purpose to Your Story — Featuring LEGO


Links Related to This Conversation:


Other Episodes You’ll Enjoy:



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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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