First Findings from The National Survey on Brand and Trust

Kurt Bartolich, Cory Scheer, brand and trust, The Customer Experience Podcast, Trust Centric Consulting, Brand Certain, national survey, new data, new research, brand research, trust research, brand data, trust data

 

Listen to “232. First Findings from The National Survey on Brand and Trust w/ Kurt Bartolich and Cory Scheer” on Spreaker.

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Companies don’t define brands — people do.

But as emotionally driven beings, people can sometimes make mistakes — ones that directly influence business. Unfortunately, if these mistakes aren’t handled properly, trust, reputation, and brand are diminished.

But what builds brand trust, to begin with? And what can we do to create the loyalty and consistency that promotes brand forgiveness when that trust has been broken?

Back on today’s episode are Kurt Bartolich, Founder of BrandCertain, and Cory Scheer, Founder of Trust Centric Consulting. Kurt and Corey teamed up to explore the relationships between employees and companies, as well as brands and consumers.

Today Kurt and Corey break down the initial findings of The National Survey on Brand and Trust and what it means for your business. They share the data that defines precisely how vital trust is and how you can genuinely build it. They also explain how organizations are constantly interacting with trust (whether building or breaking it down and learning). They also share how to establish a foundation of trust and why you must build a brand from the inside out.

Join Kurt, Cory, and me to learn:

Why trust is so important to customer experience
What one of the best and easiest ways to build trust inside your organization is
What three brand truths are backed up in the research data
How and when brand forgiveness takes place
Why consistency is the bedrock for loyalty

 

First Findings from The National Survey on Brand and Trust

Hear Episode 232 and any other episode of The Customer Experience Podcast in your favorite podcast app …

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We also embed the full conversation and make it searchable right here in these blog posts. The recording with Kurt Bartolich and Cory Scheer is right here …

Listen to “232. First Findings from The National Survey on Brand and Trust w/ Kurt Bartolich and Cory Scheer” on Spreaker.

 

 

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Video Highlights: First Findings from The National Survey on Brand and Trust

Check out the top five video highlights from the discussion with Kurt Bartolich and Cory Scheer

1. The Employee Trust Gap and Its Consequences

 

 

2. Active Listening to Build Employee Trust

 

 

3. Three Brand Principles Affirmed by Research

 

 

4. Humanizing Means Supporting the Whole Person

 

 

5. Loyalty, Consistency, and Trust

 

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Ethan Beute

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