So, You’ve Just Been Named VP of CX… Now What?

Ethan Beute, BombBomb, Chief Evangelist, The Customer Experience Podcast, Wall Street Journal bestseller, Human-Centered Communication, Rehumanize Your Business.

Ethan Beute

Former Chief Evangelist
Logan Lyles, VP of Customer Experience, Vice President, CX, Sweet Fish Media, podcast agency, B2B marketing, B2B sales, B2B growth, new CX role, CX role

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Listen to “136. So, You’ve Just Been Named VP of CX… Now What? w/ Logan Lyles” on Spreaker.

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You’re brand new to your customer experience (CX) role, which is brand new at your company. Everyone’s looking to you as the new dedicated CX leader to structure, support, and improve the customer experience.

What are your functions? What practices will help you achieve them?

Our guest on this episode of The Customer Experience Podcast, Logan Lyles, arrived at his current CX role via sales, account management, and partnership management. His company’s strategy is to build friendships with potential customers over podcast content — and it’s working.

(Note: I’m a customer of his company, and I’ve had an exceptional customer experience, so I know firsthand what a standout job he and his team are doing.)

Logan is Vice President of Customer Experience at Sweet Fish Media — a podcast company for B2B brands. He’s also the co-host of B2B Growth, the pioneer of the CX role at his company, and the sender of nearly 700 video emails.

I’m a customer of his at Sweet Fish. He’s a customer of ours at BombBomb. And we’ve been friends for several years. We’ve recorded a few episodes of B2B Growth together, but this is his first visit to this podcast. Overdue!

Throughout our conversation, Logan and I talked about…

How customer experience encompasses all touchpoints
Why a CX role was needed at Sweet Fish Media
What the first 90 days as VP of CX looked like
Why and how to incorporate video into your internal and external messaging
How sales and customer success (CS) alignment shape your customer experience

So, You’ve Just Been Named VP of CX… Now What?

Enjoy Episode 136 of The Customer Experience Podcast on the go by listening with your favorite podcast player …

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We also embed the complete audio in each episode’s blog post, so you can hear – and even search – the full conversation with Logan Lyles right here …

Listen to “136. So, You’ve Just Been Named VP of CX… Now What? w/ Logan Lyles” on Spreaker.

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Video Highlights: So, You’ve Just Been Named VP of CX… Now What?

Check out the top five video highlights from the discussion with Logan Lyles of Sweet Fish Media

1. What CX Consists Of

2. Why a CX Role at Sweet Fish Media?

3. The First Steps to Take in Your New CX Role

4. Three Ways to Use Video Messages

5. Creating Sales and CS Alignment

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Ethan Beute

Former Chief Evangelist

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