Listen to “112. Leading and Selling with Noble Purpose w/ Lisa Earle McLeod” on Spreaker.
Apple Podcasts | Google Podcasts | Stitcher | Spotify
Purpose is your reason for being — why you do what you do.
But noble purpose means that what you do is in the service of others — perhaps your customers or your employees. When you have a noble sales purpose, your reason for serving others sits at the center of your business. And it changes everything.
Our latest guest on The Customer Experience Podcast, Lisa Earle McLeod, put it this way:
“Blockbuster sat around asking, ‘How can we make money?’ So, they added some overpriced candy at the checkout. By comparison, Netflix asked, ‘How can we give people better entertainment at home?’ Obviously, they crushed that goal. In other words, when the purpose shifts to improve the lives of the customers, it changes everything…including giving employees excitement and pride in their work.”
Lisa, Founder and Keynote Speaker at McLeod and More and author of both “Selling with Noble Purpose” and “Leading with Noble Purpose” talked with me about the basic human needs of belonging and significance.
Noble selling purpose shifts the primary goal away from hitting the number to actually helping people. This shift in focus can still deliver or overdeliver on the metrics and allows you to do work that you’re proud of.
Among the topics we covered…
• How employee experience relates to customer experience
• How to create passionate customers
• Why purpose drives profit (not the other way around)
• Why purpose-driven sales teams see more success than transactional sales teams
• How to increase purpose in your organization
Leading and Selling with Noble Purpose
Listen to the entire conversation with Lisa Earle McLeod of McLeod and More right here:
Listen to “112. Leading and Selling with Noble Purpose w/ Lisa Earle McLeod” on Spreaker.
Take this episode of The Customer Experience Podcast with you around the house or around town in your preferred podcast app:
When you visit one of those links, please give an extra click to review the show – it’s extremely helpful. And, of course, feel free to subscribe and/or leave a review, too!
Sign up for a monthly email with CX insights and highlights
By entering your email, you are agreeing to receive occasional BombBomb news and communication. We will never sell or distribute your email address to any third party. You can manage your communication preferences here.
View our Privacy Policy.
Video Highlights: Leading and Selling with Noble Purpose
Check out the top five video highlights from the discussion with Lisa Earle McLeod below…
1. The Definition of Customer Experience
2. Customer Experience, Employee Experience, and True Believer Salespeople
3. Purpose Drives Profit
4. Two Types of Sales Teams
5. Three Ways to Increase Purpose Today
Similar Episodes You’ll Enjoy:
- “Connecting with Customers by Exploring a Shared Belief” with Steve Pacinelli (CMO at BombBomb)
- “Employee Experience Design: How, Why, and Where To Begin” with Gil Cohen (Founder, Employee Experience Design)
- “The Epic Takes Mixtape: Human-First Highlights from 100 Episodes”