The Mindset of Improv in Sales

Ethan Beute, BombBomb, Chief Evangelist, The Customer Experience Podcast, Wall Street Journal bestseller, Human-Centered Communication, Rehumanize Your Business.

Ethan Beute

Former Chief Evangelist
John Sweeney, The Brave New Workshop, professional speaker, improvisation, improv, comedy, theater, sales training, The Innovation Mindset

Make every message count with BombBomb.

Open more doors. Close more deals.
Connect and collaborate with BombBomb video messaging.

The CE Podcast 130 John Sweeney 01 | BombBomb

Listen to “130. The Mindset of Improv in Sales w/ John Sweeney” on Spreaker.

Apple Podcasts | Spotify | Google Podcasts | Stitcher

A sales conversation, a customer service conversation, and a sales coaching session are, at heart, two-person improvisational scenes. The mindset of improv embraces the fact that human beings are unpredictable. And knowing the tenets of improvisation helps us stay nimble, emotionally aware, and focused on the other person.

Today’s guest, John Sweeney, is the owner of The Brave New Workshop — the oldest, longest-running satirical and improvisational comedy theater in the U.S.

His argument is that the sales funnel is actually a pyramid that looks like this: the top level is sales tools, the middle level is sales skills, and the bottom level is the humanity of the sales professional. By restoring a connection to the authenticity, emotion, and mindset of the sellers themselves, the art of sales can begin to return to the foundation of customer experience: making people’s lives better.

John is a sales speaker, a sales trainer, and the author of four books, including “The Innovation Mindset.” His clients include household names like Target, Microsoft, Hilton, Honeywell, US Bank, and the Minnesota Timberwolves. He blends principles of comedy, improv, theatre, and art to train sellers in using emotion to sell in person and via video.

We discuss…

How he adapted his theatre business based on customer conversations
What roles tools, skills, and mindset play in sales
What the art of improvisation has to do with sales
How to become comfortable with being uncomfortable
Why video enhances the customer experience

The Mindset of Improv in Sales

Enjoy Episode 130 of The Customer Experience Podcast” anywhere you go in your preferred podcast player:

After you click through, please take a few extra seconds to rate the show with just one click! It’s extremely helpful.

We also embed the full episode audio in every one of these blog posts, so you can hear — and even search — the entire conversation with improv expert John Sweeney right here:

Listen to “130. The Mindset of Improv in Sales w/ John Sweeney” on Spreaker.

The CE Podcast 130 John Sweeney 04 | BombBomb

Sign up for a monthly email with CX insights and highlights

By entering your email, you are agreeing to receive occasional BombBomb news and communication. We will never sell or distribute your email address to any third party. You can manage your communication preferences here.

View our Privacy Policy.

Video Highlights: The Mindset of Improv in Sales

Check out the top five video highlights from the discussion with John Sweeney of The Brave New Workshop below…

1. Adapting Your Business Based on Customer Conversations

2. The Importance of Humanity: Tools, Skills, and Mindset

3. The Importance of Improvisation

4. Overcoming Your Fear and Discomfort

5. The Humanity Behind Video Emails

Similar Episodes You’ll Enjoy:

Subscribe, Listen, Rate, and Review The Customer Experience Podcast:

The CE Podcast 130 John Sweeney 03 | BombBomb


Ethan Beute

Former Chief Evangelist

Get Personal. Get BombBomb.

Start your free trial now and get results on day one.

BombBomb Macbook Pro

You might also enjoy

Awesome content in your inbox.

Get the latest on our free company webinars, customer focused podcasts and the latest trends from our blog posts

Ready on the set. And… action!

Our video experts help enterprising leaders like you to turn their vision for personalized videos into a scalable solution.

Enterprise video specialists at BombBomb work with customers to maximize the impact of asynchronous video. Whether you’re a Fortune 500 or innovative mid-market company, an enterprise plan opens doors to new possibilities.

Share a few details.