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It’s not just a box of cornflakes. It reflects something about you as a parent far beyond ingredients, taste, and health benefits.
What kind of breakfast are you providing for your family? And, more importantly, how does your breakfast cereal make you feel about yourself?
This analysis is not too abstract. It’s actually an integral part of brand strategy.
If brand is the relationship between the customer and the product, then customer experience is an important aspect of that relationship – the feeling the customer develops through interactions with the brand, the product, and the people involved. Just as strategy and creative can drive your brand promise, they can inform the experience and the relationship.
Today’s guest on The Customer Experience Podcast, Susan Meier, has mastered this dynamic.
Susan, Founder and Principal at Susan Meier Studio, is a business strategist with a creator’s mindset. A sculptor, art historian, and Harvard MBA, she has a passion for blending strategy and creativity within organizations and for helping individuals unlock creativity by overcoming misperceptions and misunderstanding about creatives and the creative process.
In this conversation, you’ll learn…
• How to deliver delight in a complicated space
• What the notion of “brands as friends” looks and feels like
• What two levels of customer insights to prioritize
• Why identifying your “unicorn horn” is critical to success
• How Susan defines creativity
From Cornflakes to Customer Experience, It’s All About Brand
Listen to the entire conversation with Susan Meier of Susan Meier Studio:
Hear this episode of The Customer Experience Podcast – and any or all of the others – by subscribing:
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Video Highlights: From Cornflakes to Customer Experience, It’s All About Brand
Check out the top five video highlights from the discussion with Susan Meier of Susan Meier Studio below…
1. Delivering Delight in a Complicated Space
2. Brands as Friends
3. Two Levels of Customer Insights
4. The “Unicorn Horn” – Features vs Feelings
5. The Definition of Creativity: Novel and Useful
Similar Episodes You’ll Enjoy:
- “Branding As the Art of Differentiation” with David Brier (Chief Gravity Defyer, DBD International)
- “Showing Up Authentically To Honor Your Customer Promise” with Paula Hayes (Founder, President, and CEO, Hue Noir)
- “Brand Legacy Is A Human Thing (Not A Corporate Thing)” with Kristy Krueger (VP of Marketing, Revel)
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