Listen to “244. Selling From the Heart w/ Larry Levine” on Spreaker.

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People are starving for great experiences, but not in the way you may think. It’s the little things people remember the most — not the flashy lights or the bells and whistles — they remember how they felt, what they walked away with, and how genuine the connection was.

The same is true for sales and marketing. Those little touches matter more than grandiose gestures ten to one, and they have the most impact when done by selling from the heart.

We’ve all heard the phrase: “People will forget what you said but never how you made them feel.” How a customer feels during a conversation is what builds the memory. Providing a thoughtful, genuine, heartfelt sales experience instills positive connotations and a higher chance of follow-through.

People go where they feel seen, heard, and cared for. How can we provide that environment?

We spoke with Larry Levine, bestselling author of Selling from the Heart, host of the Selling from the Heart Podcast, and a speaker, coach, and trainer of the Selling from the Heart philosophy and practice. He has the full picture of what it means to bring authenticity, integrity, and trust into the sales process without the “ick” commonly attached to sales.

Larry understands the nuance of sales and how overwhelming it can be to follow leads, nurture leads, and ensure each of them receives the proper attention. His aim is not to create more steps but to provide a better path overall. One meant to inspire, not discourage. He has the blueprint for improved professional relationships proven by experience.

Listen in to learn with Larry: