Returning the Human Voice to Marketing

Last Updated April 13th, 2021

 

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Are you using technology that creates barriers between you and your customers? Because spam, robocalls, and LinkedIn automations may just force customers to block you.

Or are you doubling down on things you know that your customers respond to, like a human voice that’s friendly, accessible, and even vulnerable?

To put it another way, marketing needs to forget about manipulating people and focus instead on coming alongside others to help them at their point of need.

Today’s guest, Mark Schaefer, arrived at marketing by way of journalism, psychology, and sociology. He points out that because marketing has lost its connection to emotion, this has resulted in the removal of the human voice from the center of marketing. He believes that the most human company wins.

Mark is Chief Operating Officer at B Squared Media, Adjunct Marketing Professor at Rutgers University, Executive Director at Schaefer Marketing Solutions, author of {grow} (one of the world’s top marketing blogs), and author of several books, including KNOWN, Marketing Rebellion and Cumulative Advantage.

Among the topics covered in our conversation are…

How to make your customer your best marketer
Why a culture of customer centricity is essential to your business
Why the human voice is necessary in effective marketing
Why fractures translate to business opportunities
How to “be the hand” (not just lend a hand)

 

 

Returning the Human Voice to Marketing

Enjoy Episode 131 of The Customer Experience Podcast on the go with your favorite podcast player …

After you click through, please take a few extra seconds to rate the show in your podcast player. It takes just one extra click and it’s incredibly helpful to the show and our guests.

We also embed the full audio in every one of these episode-specific blog posts, so you can hear (and even search) the entire conversation with Mark Schaefer right here …

 

 

 

 

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Video Highlights: Returning the Human Voice to Marketing

Check out the top five video highlights from the discussion with Mark Schaefer, author of Marketing Rebellion, Cumulative Advantage, and several other recommended reads…

 

1. Customers as Marketers

 
 

2. A Culture of Customer Centricity

 
 

3. Human-Centered Marketing

 
 

4. The Seam

 
 

5. Be The Hand

 

 

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Ethan Beute

Ethan Beute | About The Author

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan collects and tells stories of clearer communication, human connection, and higher conversion with simple, personal videos. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. Fresh air & clean water.

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