Listen to “131. Returning the Human Voice to Marketing w/ Mark Schaefer” on Spreaker.
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Are you using technology that creates barriers between you and your customers? Because spam, robocalls, and LinkedIn automations may just force customers to block you.
Or are you doubling down on things you know that your customers respond to, like a human voice that’s friendly, accessible, and even vulnerable?
To put it another way, marketing needs to forget about manipulating people and focus instead on coming alongside others to help them at their point of need.
Today’s guest, Mark Schaefer, arrived at marketing by way of journalism, psychology, and sociology. He points out that because marketing has lost its connection to emotion, this has resulted in the removal of the human voice from the center of marketing. He believes that the most human company wins.
Mark is Chief Operating Officer at B Squared Media, Adjunct Marketing Professor at Rutgers University, Executive Director at Schaefer Marketing Solutions, author of {grow} (one of the world’s top marketing blogs), and author of several books, including KNOWN, Marketing Rebellion and Cumulative Advantage.
Among the topics covered in our conversation are…
• How to make your customer your best marketer
• Why a culture of customer centricity is essential to your business
• Why the human voice is necessary in effective marketing
• Why fractures translate to business opportunities
• How to “be the hand” (not just lend a hand)
Returning the Human Voice to Marketing
Enjoy Episode 131 of The Customer Experience Podcast on the go with your favorite podcast player …
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We also embed the full audio in every one of these episode-specific blog posts, so you can hear (and even search) the entire conversation with Mark Schaefer right here …
Listen to “131. Returning the Human Voice to Marketing w/ Mark Schaefer” on Spreaker.
Video Highlights: Returning the Human Voice to Marketing
Check out the top five video highlights from the discussion with Mark Schaefer, author of Marketing Rebellion, Cumulative Advantage, and several other recommended reads…
1. Customers as Marketers
2. A Culture of Customer Centricity
3. Human-Centered Marketing
4. The Seam
5. Be The Hand
Links Related To This Episode:
- Mark Schaefer on LinkedIn
- Mark Schaefer on Twitter
- {grow} Blog
- BusinessesGrow.com
- Cumulative Advantage
- Marketing Rebellion
- Dr. Philip Kotler
- Keith Reynold Jennings
- The North Face
- Glossier
Similar Episodes You’ll Enjoy:
- “The Context Marketing Revolution” with Mathew Sweezey (Director of Market Strategy, Salesforce)
- “Creating Fans Through Human Connection” with David Meerman Scott (Author of Fanocracy)
- “‘The Holy Grail’ of Connecting With Your Customers” with Ann Handley (Chief Content Officer, MarketingProfs)
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