Transforming Customer Relationships with Transparency and Collaboration

Last Updated February 23rd, 2021

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Listen to “123. Transforming Customer Relationships with Transparency and Collaboration w/ Scott McCorkle” on Spreaker.

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Transparency. Collaboration. Agreed-upon outcomes. Live performance data. Shared success.

These are important trends for the future of customer relationships and Customer Relationship Management (CRM) software.

From the earliest moments of engagement and deal management, suppliers and buyers need a place to collaborate to define the requirements of the relationship, how it will be measured, the different components of the lifecycle, and, ultimately, the proof of performance. That’s digital transformation.

Today’s guest on The Customer Experience Podcast, Scott McCorkle, is an expert at envisioning the customer lifecycle through the lens of the customer.

A founding team member and CEO at MetaCX, Scott previously served as CEO of Salesforce Marketing Cloud. He’s learned to compete on customer experience; his team helps other companies do the same by bringing enterprise software buyers and suppliers together for better collaboration and outcome management.

In this conversation, Scott shares with us:

How the buyer and supplier relationship ties into the customer experience (CX)
Why competing on CX is more important than competing on product alone
Why relationships are changing and will continue to evolve
How to bring buyers and suppliers together
What the transparency trend looks like



Transforming Customer Relationships with Transparency and Collaboration

Enjoy this episode of “The Customer Experience Podcast” anywhere you are in your favorite podcast player:

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We also embed every episode in its blog post, so you can hear the entire conversation with Scott McCorkle of MetaCX right here:

Listen to “123. Transforming Customer Relationships with Transparency and Collaboration w/ Scott McCorkle” on Spreaker.


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Video Highlights: Transforming Customer Relationships with Transparency and Collaboration

Check out the top five video highlights from the discussion with Scott McCorkle of MetaCX below…


1. The Buyer and Supplier Relationship and CX



2. Competing on Customer Experience



3. Relationship Changes



4. Bringing Buyers and Suppliers Together



5. The Transparency Trend



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Ethan Beute | About The Author

Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling co-author of Human-Centered Communication and Rehumanize Your Business, Ethan Beute collects and tells stories of clearer communication, human connection, and higher conversion through simple, personal video messages. BA: University of Michigan. MBA: University of Colorado-Colorado Springs.

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