The Ultimate 25 Customer Experience Quotes to Guide Your Business

Last Updated November 23rd, 2020

Providing an exceptional customer experience is no longer an option. It’s instrumental to the success of your business. Drop the ball, and people will turn to your competitors.

Ensure you’re on the right path to customer-centricity by seeking inspiration from the people who are doing things right. Where can you find this? In this list of ultimate customer experience quotes that we’ve compiled for you.

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Amid stiff competition, customer experience sets you apart. It makes you memorable and builds loyalty. The guidance of the people on this list can help.

So without further ado, here are 25 amazing customer experience quotes to inspire you, your coworkers, and your business on your quest to deliver the best customer experience possible…

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Quotes from Current Thought Leaders

1. “When your employees are really intentional and they’re happy, they then transfer it to the customer.”

Stacy Sherman | Founder, DoingCXRight | “Differentiating Far Beyond Product, Features, or Price,” The Customer Experience Podcast  

2. “In marketing, we tend to think of the customer experience as only the thing that we can control. But to me, it’s every sentence, the way somebody answers the phone, it’s the email that goes out. If you have a storefront, it’s how they’re greeted when somebody comes through the front door. It’s the way that your website functions. So it involves not just marketing but the front lines, and it’s all across the organization.”

Ann Handley | Chief Content Officer, MarketingProfs | “‘The Holy Grail’ of Connecting with Your Customers,” The Customer Experience Podcast  

3. “Customer experience is how someone thinks and feels about your brand before interacting with it, while interacting with it, and after interacting with it.”

Vanessa Van Edwards | Lead Investigator, Science of People | “Unlocking the Science of Video with Vanessa Van Edwards,” The Customer Experience Podcast 

4. “To me, customer experience is a feeling. It’s the emotions your customers undergo or navigate through or have thrust upon them by their interactions with you.”

Joey Coleman | Author, “Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days” | “You Have 100 Days to Create or Lose a Lifelong Customer,” The Customer Experience Podcast 

5. “When it comes down to the customer experience, really it’s the opportunity to touch people’s lives.”

Kristy Krueger | VP of Marketing, Revel | “Brand Legacy is a Human Thing (Not a Corporate Thing),” The Customer Experience Podcast  

6. “If we think about the brands and the customer experiences that we look to as being remarkable, there’s no way to separate out the product, versus the people, versus the brand. It all becomes this one thing. So, I’m obsessed with every detail being part of the customer experience.”

David Cancel | CEO and Founder, Drift | “Why Customer Experience is the Only Differentiator Left,” The Customer Experience Podcast 

7. “If you’re not connecting with the people in your organization, you’ll never deliver the experience that you want for your customers.”

Lynn Skoczelas, Sharp Healthcare

8. “It’s delight. You feel great about the interaction…It’s a relationship.”

Jaime Casap | Chief Education Evangelist, Google | “No, Your Customer Isn’t Always Right,” The Customer Experience Podcast 

9. “A lot of times in businesses we focus on what we want from the user, but I think the customer experience is more about what the user wants from us.”

Shanee Ben-Zur |  Head of Marketing, Media, and Growth, Crunchbase | “Better Marketing Through Product, Sales, and Customer Conversations,” The Customer Experience Podcast 

10. “Companies are recognizing the really anything that the customer does to interact with any aspect of the company is an opportunity for them to form an impression. That’s what the experience is. End to end, it’s everything.”

Shep Hyken | Author, “Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence With Everyone” | “Creating an Amazing Customer Experience By Being  ‘Slightly Better Than Average,'” The Customer Experience Podcast 

customer experience quotes

11. “Fundamentally, what customer experience really means is it’s all the ways that we interact with people. It’s how they find out what we do and how they come to our website. It’s the tone of the conversations we have with them during a sales process…It’s everything about how the people we serve interact with us.”

Samantha Stone | CMO, The Marketing Advisory Network | “Customer Communication in Times of Crisis,” The Customer Experience Podcast 

12. “Experience is always the sum of all parts. It’s not one thing. It’s the sum of everything that we do across the customer journey.”

Matthew Sweezey | Director of Market Strategy, Salesforce | “The Context Marketing Revolution with Matthew Sweezey,” The Customer Experience Podcast 

13. “What your customers say about you is your customer experience.”

Sangram Vajre, Co-Founder and Chief Evangelist, Terminus | “5 Ways Internal Alignment Can Elevate Your Customer Experience,” The Customer Experience Podcast

14. “If you don’t care, your customer never will.”

Marlene Blaszczyk,

15. “Customer experience comes down to the exploration of a shared belief.”

Steve Pacinelli | CMO, BombBomb | “Connecting With Customers By Exploring a Shared Belief,” The Customer Experience Podcast 

16. “Customer experience always has to do with context. An experience without context is meaningless.”

Brian Gilman | Vice President of Product Marketing, Vonage | “Why Friction is a Customer Experience Killer,” The Customer Experience Podcast

17. ‘What is a must-have experience for the customer? Build backward from there.”

Piyanka Jain | President and CEO, Aryng | “3 Ways to Improve Data Literacy,” The Customer Experience Podcast 

18. “The customer experience is one thread for one customer of what they feel, what they experience, and what their impression is of your brand.”

Michael Redbord | General Manager of Service Hub, Hubspot | “4 Things Every Customer Wishes You Understood About Them,” The Customer Experience Podcast 

19. “You can’t have a great customer experience without having a great employee experience.”

Alli Tiscornia | Chief Customer Officer, Sendoso | “Talking CX and EX with Sendoso’s Chief Customer Officer,” The Customer Experience Podcast 

20. “Good customer experience is about leadership and service that’s created through the power of suggestion and sincerely wanting to help.”

Paul Ross |  CEO and Head Trainer, Subtle Words That Sell | “Using Suggestion to Sell Decisions and Good Feelings,” The Customer Experience Podcast 

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Timeless Customer Experience Quotes

21. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

22. “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

Steve Jobs

23. “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.”

Mark Cuban

24. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

Jeff Bezos

25. “Your most unhappy customers are your greatest source of learning.”

Bill Gates

Find More Inspiration on The Customer Experience Podcast

Now that you’re motivated by these inspirational customer experience quotes, want to dive deeper into what delivering a great customer experience looks like?

Check out this YouTube playlist with dozens of professionals defining customer experience. And listen to The Customer Experience Podcast, hosted by BombBomb Chief Evangelist Ethan Beute.

Each episode explores how sales, marketing, and customer success are important components of the CX that must work together to accomplish key outcomes and deliver on customer promises.

Check it out by clicking the logo below…

The Customer Experience Podcast, CX podcast, customer experience, CustExp, BombBomb, Ethan Beute, sales, marketing, customer success

Vivian Lopez | About The Author

Storyteller, writer, editor. Mother of a fearless little girl. Content Marketing Writer, BombBomb. BA, California State University-Long Beach.

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