From Cornflakes to Customer Experience, It’s All About Brand

Last Updated November 10th, 2020

 

Apple Podcasts or iTunes | Google Podcasts | Stitcher | Spotify

 

It’s not just a box of cornflakes. It reflects something about you as a parent far beyond ingredients, taste, and health benefits.

What kind of breakfast are you providing for your family? And, more importantly, how does your breakfast cereal make you feel about yourself?

This analysis is not too abstract. It’s actually an integral part of brand strategy.

If brand is the relationship between the customer and the product, then customer experience is an important aspect of that relationship – the feeling the customer develops through interactions with the brand, the product, and the people involved. Just as strategy and creative can drive your brand promise, they can inform the experience and the relationship.

Today’s guest on The Customer Experience Podcast, Susan Meier, has mastered this dynamic.

Susan, Founder and Principal at Susan Meier Studio, is a business strategist with a creator’s mindset. A sculptor, art historian, and Harvard MBA, she has a passion for blending strategy and creativity within organizations and for helping individuals unlock creativity by overcoming misperceptions and misunderstanding about creatives and the creative process.

In this conversation, you’ll learn…

How to deliver delight in a complicated space
What the notion of “brands as friends” looks and feels like
What two levels of customer insights to prioritize
Why identifying your “unicorn horn” is critical to success
How Susan defines creativity

 

 

From Cornflakes to Customer Experience, It’s All About Brand

Listen to the entire conversation with Susan Meier of Susan Meier Studio:

 

Hear this episode of The Customer Experience Podcast (and any or all of the others!) by subscribing:

Check out the podcast in your preferred player by clicking one of the links above. Then, gives another click once you’re there to leave a rating – it’s extremely helpful to the show.

 

Sign up for a monthly email with CX insights and highlights



By entering your email, you are agreeing to receive occasional BombBomb news & communication. We will never sell or distribute your email address to any 3rd party. You can manage your communication preferences here.

View our Privacy Policy.

 

 

 

 

Video Highlights: From Cornflakes to Customer Experience, It’s All About Brand

Check out the top five video highlights from the discussion with Susan Meier of Susan Meier Studio below…

 

1. Delivering Delight in a Complicated Space

 

 

2. Brands as Friends

 

 

3. Two Levels of Customer Insights

 

 

4. The “Unicorn Horn” – Features vs Feelings

 

 

5. The Definition of Creativity: Novel and Useful

 

 

Similar Episodes You’ll Enjoy:

 

 

Subscribe, Listen, Rate, and Review The Customer Experience Podcast:

 

 

 

 

Ethan Beute

Ethan Beute | About The Author

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan collects and tells stories of clearer communication, human connection, and higher conversion with simple, personal videos. BA: University of Michigan. MBA: University of Colorado-Colorado Springs. Fresh air & clean water.