BombBomb Use Case Library

Video Outreach

Video outreach is challenging– there’s no point in sugarcoating it. Every day you’re dealing with ignored emails, appointment no-shows, and little opportunity for the face-to-face interactions needed to close deals. But outreach videos change that.

Outbound Outreach

One of the most effective places to use video is inside prospecting sequences. While many of your competitors will be cold calling and sending out plain-text emails, you will be able to differentiate yourself by “putting a face to a name” and showing that you are a real and trustworthy person.

Devon does just that in the video above. She starts out the video with a whiteboard with the decision-maker’s name on it to show him she made it just for him. She keeps the video short and sweet. And her call-to-action is not a hard ask. It’s a simple 5-10 minute phone call.

Unresponsive Leads (Screen Recorder)

Many sales teams are used to dealing with unresponsive leads. It’s rare to come across someone who answers all of your emails, calls, or even texts. The challenging part is getting their attention when all else fails. This is another opportunity where video can really help your team shine!

In the video above, Abby uses the BombBomb screen recorder to get the attention of a decision-maker she’s been reaching out to for some time.

Inbound Lead Response

If you have a form on your website where warm leads can submit their contact information, this is a great place to insert a video. It allows your team to follow up with these individuals in a personable and memorable way. Because speed to lead is key, this video can be done quickly. Your team can either insert a pre-recorded video or create a personal video through their mobile device or webcam.

Brooke uses a video like this to reach out to a lead that inquired more information about her company’s services from their website. Brooke makes a personalized version of this video whenever she can. Her example is quick, explains that she wants to talk more with the lead in order to provide value, and closes off with a call-to-action. If her prospect is also receiving communication from competitors, Brooke’s response will stand out and help her establish trust early on.

Recently, LinkedIn has become a major tool for sales professionals to use to reach out to decision-makers. But unfortunately, many people are using the platform incorrectly. People want personalization and customization in their LinkedIn inbox, not hard pitches as soon as they’ve accepted a connection request.

Ethan uses LinkedIn regularly to both develop and foster relationships with likeminded people and search for potential podcast guests. He’s created a pre-recorded video that he sends to multiple people as soon as they connect with him on the platform. It’s extremely friendly, and perfect for top of funnel leads. There’s no hard ask, just a description of what topics Ethan is an expert in, as well as an invitation for the person to reach out with any questions they might have.

Checking In

According to MarketingDonut, 44 percent of salespeople give up after just one rejection. But if your team did all the right steps in order to qualify the lead and they know your company can bring them a ton of value, that doesn’t mean they shouldn’t try to reestablish a relationship later. Video is a great way to do just that.

In the video above, Ryan reaches back out to a lead that his company hasn’t spoken to in over six months. After calling and leaving a voicemail, he sent her a video to put a face to a name. He’s extremely sincere and elaborates on the fact that he knows his company can help her out.

Appointment Setting & Holding with Video

Booking that first meeting is a critical step in all sales processes. But it can also be the most challenging part. With video you can attract qualified prospects and get them to not only agree to set an appointment with you but also hold that appointment.

Appointment Setting

We get it. In today’s age, people are busy, and they can spot a sales email from a mile away. But with simple video email, your team will have a much better chance of attracting qualified prospects and getting them to agree to set an appointment with you.

Elyse uses video to do just that. In the video above, she reaches out to a lead she’s been trying to connect with but just hasn’t been able to reach yet. She sends a video email from the airport to let the lead know she’ll be in their area that week and she’d love to connect. She even references one of her clients that the lead already knows to establish credibility, and keeps the video short and sweet.

Appointment No Show

We’ve all been there. We spend weeks prospecting someone, finally get a date on their calendar, and when the time comes, they don’t show up. Moments like this are not only a waste of your time, they also take up time on your calendar that could have been dedicated to another prospect. Because of this, it’s imperative that you try to re-engage the lead and solidify another appointment.

Hannah uses video to reach out to leads that do not show for their intended timeslots. In this video, Hannah acknowledges the fact that she understands that her prospect was busy, but she’d still love to meet. Hannah then explains that she will be pulling in another representative who is an expert in the industry her prospect owns a business in. This shows that Hannah has prepared for the meeting in advance, and will be able to bring value to the call.

Appointment Confirmation

We already know how painful and time-consuming no-shows can be. Let’s talk through some ways to make sure they don’t happen. We work with many teams on the best practices to set and confirm appointments with video. Keegan Otter was an SDR that we worked with on this topic.

In this video example, Keegan uses a formula we recommend to confirm his appointment. He first connects, thanking the individual for taking the meeting over his lunch break, and even sends him a gift card for a free lunch to eat during the meeting. He then reminds him of the time and date. And finally, reaffirms the value the person will receive on the call by sharing his screen and showing a sample of how the product will help them.

AE / BDR Handoff

Your BDRs spend a ton of time prospecting decision-makers at your target accounts. In that process, they build rapport and trust. Then, once they finally get through to someone and book them for a demo, they have to introduce someone else into the equation: the Account Executive. This is a great opportunity to create a video that will help that hand-off move forward with ease.

In the video above, Devon connects Tom with Danny. She does a quick intro, reconfirms the time and date, and then lets Danny explain the next steps. In this situation, Danny and Devon were able to record the video in the same room. However, they also create individual videos when they can’t be together. This type of video allows Devon to position Danny as another trustworthy source and helps them feel more comfortable with the move.

Appointment Follow-up

Sending a follow-up video after you’ve successfully held an appointment with a new contact is one of the easiest and best videos you can send. You already know all the details about the person you have met with. You know their pain points, their business goals, and you might even know some personal details, like their children’s names.

In the video above, Danielle does this so well. She starts the video on a personal level and then gets into more specific details about the appointment. She even addresses some potential concerns the client might have when handling a relocation and talks through the next steps. Her video ends perfectly with her reiterating one final time how enjoyable it was to meet her client and their family.

Overcoming Objections with Video

Overcoming objections is a skill that every sales professional must master. However, even once mastered, it’s challenging to deliver your objection response through plain text. Video will allow you to answer these questions as though you were there in person. It will help you convey the honesty, sincerity, and empathy needed to keep your prospects at ease.

Prospecting Objection

Almost every prospect your team will encounter is going to have some sort of objection. And in many calls, your team might be thrown an objection that they can’t answer right off the bat. Video gives them an opportunity to do just that. It allows them to take some time after the call to do some research, talk to their sales managers, and craft a perfect response.

In the video above, Keegan reached out to Carla about pain points she had a while back with her current system. Keegan kept thorough notes of all of these pain points and sent her a video to address them and explain how the product he’s selling could solve these pain points. The video is quick, direct, and very persuasive.

“Call me next year.”

Timing is everything in life and, of course, in sales as well. So often sales professionals work with leads who are dealing with budgets and end-of-quarter priorities. Purchasing new products or services can be tough during those times. So when your sales team’s opportunities are punted, video email is a great tool for them to use for follow-up.

April reaches back out to a prospect she hasn’t heard from in a while in the video above. She’s extremely warm and friendly, and her prospect can feel that throughout the entire video. Another thing April does extremely well in this video is she offers options. She doesn’t just ask him to sign up for a team account. She mentions lower budget opportunities for him as well. Finally, April ends the video with a direct call-to-action. She leaves her phone number (which we’ve removed) and asks him to call back at his earliest convenience.

“I’m just going to sell it myself”

The “For Sale By Owner” market is a great place to start generating leads in real estate. These people are interested in selling their homes but are most likely unprepared for all the steps it takes to do it themselves. Reaching out to these leads as a resource through simple video email is a great way to establish a relationship and help them realize you can assist them throughout this challenging process.

Kristie does an incredible job of this in the video above. Watch as she reaches out to an FSBO listing owner that she had originally communicated with after realizing his home was still on the market. This was perfect timing on her part because she was able to speak to a pain point and explain how she could fix it. She’s friendly, helpful, and offers to answer questions and provide value.

Competitor Comparison

One question you’re bound to face with clients is how you compare to other competitors. And it’s a fair question to ask. This is a great opportunity to really showcase what differentiates your business from the rest of the pack. Your answer should not, however, disparage your competitors. Video is a great way to do this – as it’ll be just one more thing that sets you apart from everyone else.

In the video above, Angela reached out to a prospect to see if he had done any additional thinking on whether he’d prefer to work with her company or a larger competitor. Angela’s message was flawlessly executed. She speaks highly of the competitor and explains that the main difference the prospect will see is in regards to customer service.

Recruiting with Video

Recruiting is a lot like sales. As a recruiter, your goal is to attract and stand out to qualified candidates.If you want to get ahead of the game and provide the best experience possible to your prospective future employees, video can help you get there.

LinkedIn Cold Outreach

LinkedIn has 675 million members from across the globe utilizing its platform. That is a huge pool of professionals you can potentially recruit to. But with that many users, there are also a ton of recruiters, like you, looking for qualified candidates on LinkedIn to fill vacant positions at your company. So, how do you stand out in the sea of recruiting plain-text messages people are receiving on the platform daily? Send a video instead to show you’re genuinely interested in what they have to offer your company as an employee, as well as what your company has to offer them.

Matt sends one-to-one recruiting videos, like the one above, to prospective employees on LinkedIn regularly on behalf of BombBomb. He tells them what the company is all about, shares details on the position he’s looking to fill and explains why they might be a good fit for the job opportunity based on their LinkedIn profile. He’s showing his candidates they’re not just another applicant to him and giving them a full picture of BombBomb, so they can truly envision themselves working there.

Recruiting Potential Agents

As a broker, you’re always looking for great agents to bring in to work with you. But recruiting is not just something you waltz into. It’s something that takes time. You need to build relationships with agents and be of value to them well before they choose to work for you. And it’s hard to establish these connections over text-only emails. You need those face-to-face interactions, and as a busy broker, video is the only scalable option to make that happen.

Lisa knows that recruiting is all about showing people you care about them and value their work. So, she makes sure to keep relationships warm with agents by congratulating them on closed transactions, just like she does in the video above. She’s being their broker before she’s actually their broker, so she stays top of mind when they’re looking for a career change.

Recruiting Potential Employees

A big part of recruiting revolves around sorting through applications to find the right candidate for the job. And while you do that, these same applicants are on their own hunt for the right job. So, by the time you reach out, they may already have a few other employers interested in them. Video is what will set you apart from them. Because it turns what could be a nerve-wracking and impersonal experience into a personal and comfortable one.

Matt kicks off the recruiting process with BombBomb job applicants by sending the video above. The first thing his candidates see is his friendly face and a whiteboard that says, “Let’s chat!” in an animated preview within his recruiting email. And he says it totally works and gets them to play the video, respond, and set an initial interview. The actual human-to-human experience puts them at ease so they’re ready to rock through the interview stage.

Process Updates in the Hiring Process

Communication is vital throughout the entirety of the hiring process. The job-seeking process is a stressful one, and candidates deserve the courtesy of knowing where things stand. And they want to hear it from a real person in a timely manner, not a plain-text, “Thank you for your interest, but…” email (sent after they haven’t heard from you in weeks). Regular update videos show your empathy for the whole hiring process and allow you to show how much you value your candidates.

Matt sends videos, like the one above, to prospective employees throughout the hiring journey – whether it’s the good news of advancing further towards official employment or a polite rejection out of respect for their time. So, Matt’s candidates will know where they’re at in the interview process, what they need for a reference check, and more. He’s giving them a quality candidate experience with some added humanity.

Product Overview with Video

Product demos are one of the top ways you can use video in your business. Through demonstrations, you can show your prospective customers how your product will work for them. If your product is digital, this can be done with a screen sharing program. If your product must be viewed in person, you can help them see it on their own time with the help of a simple mobile video.

Software Overview

Along the prospecting journey, customers will hear all about what your product can do for them, but they’ll definitely want to see your software in action before making a final purchase decision. A product overview gives you the ability to do that on an individual basis for each prospective customer. You’ll be able to show your prospects how the product will work for them – essentially like an abbreviated demo.

In the video above, Abby showcases exactly how BombBomb will work for her prospect within its Salesforce integration. She uses the screen recorder to demonstrate step by step how the product will work within a tool her recipient uses regularly and ease the prospect’s workflow.

Automotive Walkaround

Nearly 61% of time spent car shopping is online, according to Cox Automotive. And the fact of the matter is that buyers aren’t looking for a dealership. They’re looking for a car, and they want to see the ones they’re interested in before they make the effort to drive over to see it in person. You can record walkaround videos of vehicles for your online leads that will accomplish exactly that.

Doug Hodgson’s walkaround video encompasses everything a video like this should. He makes the truck the true centerpiece of his video, covering every single detail that makes this vehicle special – from the tow mirrors to the modern interior. Everything Doug’s leads want to know about this car, they learn from him before they even step foot in the dealership.

Services (Why You Should Hire Me)

Pitching what you have to offer a client is so much easier in person. But people are busy and don’t always have time to meet. And emails are way too easy to ignore. You can, however, send a video explaining exactly why someone should hire you. It’s as effective as an in-person pitch and allows you to really tailor your video messages to each individual client. So, they know just what you can bring to the table to help them succeed.

In the video above, Elyse follows up with a potential client to share the personal branding services she can offer. She shares the milestones she’s helped other clients achieve, like book deals and podcast launches. And she really gives her recipient an idea of what they can expect if they choose to work with her.

Home Walkthrough

There will be times when clients can’t make it to open house events, live far away and want to see a listing before an official showing, or just want to see the house you're selling virtually. A home walkthrough video is a perfect option in these situations. You’ll be able to show them a home, just like you would in person, on camera.

Cameron sends “Home of the Week” home walkthrough videos, like the one above, to his clients regularly. They’re a bit more edited, but yours don’t have to be. He uses the BombBomb mobile app feature that allows you to pause your video while you’re recording and flip your camera. So, recipients can see him describing the video at the beginning, and then he transitions to showing the house. He showcases every inch of the home (and incorporates his kids in a fun way) so buyers can really envision themselves living there.

Follow Up After Purchase with Video

You’ve done all the work you needed to do to earn your customers business. However, your work isn’t done yet. Now you need to help your customers get set up and successfully implement what they’ve purchased. Video can help you communicate clearly, provide detailed instructions, and continuously support your new clients.

Customer Success Manager Introduction

Your Sales Team just landed a new large account. This is an exciting opportunity for your company. However, the relationship with this team shouldn’t stop once the sale is made. It’s important that your customer success team steps in and helps nurture this relationship by providing them with the guidance they need to be successful.

In the video above, Jason is reaching out to introduce himself to a new team. He encourages them to schedule a meeting with him so he can talk through their experience so far, and show them some features they might not know about. He makes the meeting as easy to attend as possible by providing a calendar link, and using a platform like Google Hangouts that doesn’t need to be downloaded.

Checking In - Holding Accountable for Usage

In SaaS, an easy way to help your clients succeed is by simply encouraging them to use the product. At BombBomb, we understand that it can take our clients some time to get comfortable with video. However, once they can integrate it into their workflow, they almost immediately see results.

In the video above, Andrew checks in with a team he’s been working with. He uses the screen recorder to showcase the team dashboard to show their success so far. He even includes his cat, Jasper, in the video, which will help his recipient be both intrigued by the video thumbnail, and feel more connected to Andrew. He closes off the video to explain that while the group is doing extremely well, there is always room for improvement. This is where he can help. He offers to schedule a training session to help the team feel even more confident with the product, and see more success. Helping them increase their usage and find value in the product.

Response to a Cancellation Request

Cancellations happen. But communication can certainly save them, or at least help the customer end with a positive experience with your company. In a cancellation scenario, face-to-face communication is your best option. But in many cases, it’s hard to get a hold of a canceling client.

Video email is the next best option. Josey created the evergreen video above to send to all new cancellation requests she receives. The video is warm and personal, but can be sent to multiple recipients to save time. She encourages her clients to schedule some time with her so they can talk through all of their options. This gives Josey the opportunity to start the conversation off on the right foot, and learn more about the client and why the product wasn’t a good fit.

Explaining Next Steps

Once a deal is accepted there are still a ton of next steps that need to be completed to ensure the transaction runs smoothly. Moreover, in industries with heavy paperwork and important deadlines, that can be a challenge. In these situations, video can improve these processes.

In the video above, Ruby keeps her clients up to date to help ensure the process goes as smoothly as possible. She showcases a large chalkboard calendar that highlights all the important milestones in the loan process. Ruby has said that this video helps her team eliminate a ton of back and forth emails, and helps her clients get their paperwork in on time.

Testimonial Request

In our current landscape, so many individuals rely on peer-reviews during their decision making process. According to BrightLocal, 91 percent of people regularly or occasionally read online reviews, and 85 percent trust online reviews as much as a personal recommendation. With those statistics, it’s imperative for businesses to encourage and equip their customers to leave them positive online reviews.

In the video above, Alan uses an evergreen video to ask his clients to create either a text or video review. With video, Alan is able to show how important this review is to his business and how grateful he would be if his former client submitted one. He is also able to give very specific instructions on how to create a video testimonial, which are far more engaging and convincing.

Internal Communication with Video

Email and internal chat cannot and should not be the only ways you’re communicating with your team. When we rely solely on text, the emotion is lost, so the message isn’t well-retained or just gets ignored altogether. Video delivers the tonality and nonverbal cues needed to convey your message clearly in less time.

Onboarding New Team Members

Making a good impression is just as important for employers as it is for their new employees, and onboarding is a key piece of that. In fact, Click Boarding reports that new employees are 69% more likely to remain with a company for at least three years if there is a structured onboarding process in place. Video is a more personal way to do this than a plain-text email and keeps lines of communication clearer for a smooth onboarding experience.

Matt reaches out to new hires regularly with videos like this to welcome them to BombBomb and offer clarification on any onboarding-related matters. He also gives them a glimpse of what to expect on their first day so they’ll be prepared and ready to go. Matt makes it very clear to new employees that he is there for them every step of the onboarding process.

Leadership Introductions

Starting a new job can be a bit nerve-wracking for many of your new employees, but knowing they have supportive leadership excited for them to join the team can make all the difference. After all, part of getting to know a company is getting to know its leaders. Video email is a great way for your leadership team to do this in a scalable way.

At BombBomb, leaders from every department create pre-recorded or one-to-one introduction videos for new employees – like the one above from Sandra. In it, she expresses how happy she is that the employee is now part of the BombBomb family. Sandra gives a brief background on herself and what she does in her current role and lays out the company culture. Her message shows she’s approachable and willing to help in any way that she can.

Company Updates

Newsletters and meetings are the go-to options for many businesses to inform employees of important company updates like open enrollment, business milestones, etc. But it’s impractical to have a meeting every time this happens, and newsletters get lost easily in a packed inbox. Video is a better alternative to reach more of your people and keep them in the loop.

In Laura and Sandra’s video, they reach out to all their employees at once with key open enrollment information and important benefit updates. They give them just enough details to keep them informed, but don’t give too much away so that employees actually show up to the corresponding open enrollment meeting. It only took one video to get the same message across to everyone.

Work Appreciation

Gallup research found that one of the main reasons people leave their jobs is a lack of recognition. So, if you want to keep your high-performing staff members motivated in their roles, make it a point to recognize them for their hard work and accomplishments. Sending a work appreciation video email is so powerful and shows your employees that what they do matters.

This is exactly what Jonathan does in the video above. He tells his team member how much he appreciates her work, noting the projects she’s worked on and how it’s impacted the company. He stresses how valuable the work she does is to BombBomb and reiterates how happy he is to have her on the team.

Special Occasion Video Messaging

You’re always looking for timely and relevant reasons to reach out to the people who matter most to your business - and special occasions give you that opportunity! When you can’t express your enthusiasm in person, sending a video message is the next best thing.

Happy Holidays

A big obstacle in sending emails to clients is not knowing when to reach out and what to say. Holiday email sending solves both messaging hurdles for you. Every holiday has a distinct tone and feel, but plain-text emails can start sounding very similar. These special days deserve a more personal interaction – one that gets the essence of the holiday across and only video can accomplish that.

Joe’s Christmas video with his family is so fun and embodies what the holiday is all about. It is so relatable and authentic and radiates joy and gratitude. The customers he sent it to will remember him from this video when they need his services and expertise.

Purchase Anniversaries

If you want lifelong customers, they need to remember you. Purchase anniversaries are a great time to reach out to past clients and stay top of mind. Nothing expresses the excitement of an anniversary better than actual people. And video makes it simple to do and shows your clients how much you value them.

Frances brings in her whole team to celebrate her clients’ purchase anniversaries in such a joyous way — complete with hats, noisemakers, and champagne. They don’t worry about making it perfect. The focus is solely on commemorating the start of an awesome relationship that’s not transactional. This is what will keep her customers coming back and get them referring her to others.

Birthdays

Think of all the Facebook messages and emails you receive on your birthday. 50? 100? But how many of those plain-text birthday messages do you actually remember? Birthdays are exciting, and sending a celebratory video is a nice surprise for your recipients that they’ll actually remember.

Ruby sends birthday videos regularly. And her birthday video email above is perfect. It’s short, sweet, and so fun to watch. She’s showing her clients that she actually cares about them. Ruby is closing the distance with her customers and staying top of mind with a nice human touch. She is making emotional connections with them that will drum up referrals and future business opportunities.

Thank you

Your success depends on the people investing in your business. And a little bit of gratitude goes a long way in establishing meaningful relationships with them. Everyone likes to feel appreciated, after all. But there has to be genuine sincerity behind your thank you, and video conveys this better than traditional text, images, or gift baskets.

Angela sent the video above to a referral partner to express how much she appreciates her. She’s going out of her way to acknowledge how great her help has been. Thank you videos like this are thoughtful and make both you and the recipient feel good. It only takes a few minutes to make, yet makes you so memorable to your connections.

Training and Education with Video

Training and education is a great way to help your clients and referral partners have a positive experience with your brand. Using video for training and education is a no-brainer. It will help your clients and partners have a better understanding of your industry, your product, and how you can be of service.

How-to Video

Explaining things and answering questions for your customers is so much easier in person. But there are only so many hours in a day, and meeting with every customer needing support is not feasible. Video, however, allows you to communicate with clients “in person” to offer clear guidance and assistance relating to your product or service.

In the video above, Michaela walks her customer through copying contacts from one email list to another in BombBomb. Only she doesn’t just tell her clients what to do and hope they figure it out. Michaela shows them how to do it step by step with her screen recorder. This is how you keep your customers happy and retain them. Because she’s not just another support bot giving them automated responses. She’s giving them a truly personal customer experience, eliminating the constant back and forth and frustration of plain-text emails.

Frequently Asked Questions

FAQ videos are some of the first videos you should create once starting your video journey. We recommend creating a list of all of the most common questions you are asked and creating evergreen videos to answer each of those questions. This will both save you time and improve the communication process you have with your clients.

Amy is a video pro. In the video above, you’ll see her address a common question her sellers ask while prepping their home for purchase. She includes this video inside an email drip campaign that she has created for all her seller listings. This helps prepare her clients for the process ahead and attempts to prevent roadblocks.

Market Update - Past & Present Clients

Staying in touch with current leads and former clients is essential to a successful marketing strategy. You’ve worked hard to develop these strong connections and don’t want to lose them to others because you didn’t reach out enough to stay on their radar. But it’s not solely about the touch alone. It’s about providing value and building trust. And to do this effectively, you need video.

This is what Eric does to stay in front of his past and prospective customers. He sends them regular market updates to keep them informed in case they’re looking to buy a house or thinking about it. There’s no sales pitch - just facts. By sharing his expertise, Eric is establishing himself as a go-to mortgage expert that his recipients can count on.

Market Update - Referral Partners

Referral partners are vital to business growth. In order to establish these relationships, you need to get face to face with potential partners regularly. However, with your busy schedule and their busy schedules, in-person meetings are hard to make happen. But video email makes it possible to foster and strengthen these connections in a more personal way.

Eric sends regular market updates like the one above to stay top of mind with his current and potential referral partners. He starts off by inviting his recipients to actually meet with him in person at a conference. Then, he moves on to provide market information from the mortgage point of view. Eric is showing what he has to offer as a mortgage professional and why he’s someone that people would want to work with. This is what will generate more referral partnerships and solidify existing ones.