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How BombBomb helps the Madwire sales team dramatically improve email results with simple video.


Madwire is a digital marketing company in Fort Collins, CO. Their sales teams had been performing at a high level for a while, but Luke Barnes, Chief Sales Officer, wanted his team to be elite. They wanted a quick & easy way to get more email responses from their leads, generate more opportunities, and ultimately close more business…without the headache of implementing an entire new product and process to his team.
Watch the video above to see how BombBomb Video helped Luke and his team build better connections and win more business through the use of simple video.
Quality vs. Quantity.
One of the biggest challenges a sales team can have is finding the right blend of more touchpoints vs. better touchpoints in their outreach. So when Luke’s team started to implement video into their process, they found an immediate correlation between creating more face-time with customers and higher conversions.
Additionally, it became increasingly obvious which team members were utilizing video and which ones were not. See quote.
Easy to use. Quick to adopt.
Like most sales leaders, Luke was worried about bringing on a product for his team that would be difficult for them to implement. Because of this, seeing BombBomb’s ease of use was a major solidifier in Luke’s decision to bring on BombBomb for his team.
“It’s just right there in your email, and literally you just have an extra button to click, vs. having to go into a separate system, record something, copy that and move it over.”
The Madwire team works exclusively in Gmail, but BombBomb also integrates with dozens of CRMs, email providers, and sales tools like Salesforce, Gmail, Outlook, and Outreach making it easier than ever to get face to face with your leads and existing clients.
Tangible Results.
In the video above, leadership executives, middle management, and sales representatives discuss their experience using BombBomb video email notably their ability to improve “speed to lead”. Marketing consultant Tyler Peterson explains “When we’re following up in two minutes or less with video, we’re actually seeing an incremental growth in appointments being scheduled. That’s opportunities, to a salesperson, that’s gold.”
Lastly, and one of the most important points that the team made, was how powerful of an impact that videos they’ve sent has had on their leads, prospects, and current customers.
Brooke, a marketing consultant with Marketing 360, recalls a time where she sent a personal video with her prospects’ name hand-written on a whiteboard. “He called me and was like ‘You actually took the time to write that (whiteboard), so that’s why I’m calling you.’” This personal approach further solidifies the trust and relationships you can build with simple video.

“It’s pretty clear to determine the people who haven’t utilized BombBomb, and the people who have, there’s a difference in their gap of growth.”
LUKE BARNES, CSO, Madwire
Leading Video Software
More than 45,000 business professionals from all industries have used BombBomb Video to rehumanize their communication.
Effective, time saving business tool.
Larissa B.
GREAT system and I haven’t even tapped into all the capabilities!
David D.
I got 75% more replies with BombBomb.
Jeff W.
I needed to distinguish myself from everyone else.
Kelly L.
It gives a bigger peek into my personality.
Brad M.
Can’t live without it.
Jason R.
Makes communication so much more personal.
Tracy J.
Ready to start sending emails that actually get results?
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