What to Say in Your Videos (And When to Send)
Video adoption happens in four stages. It all begins with Stage 1: Script. This stage is first because the other stages don’t matter much if you don’t know when you’d go to the record button instead of the keyboard. The two primary questions here in Stage 1 are: “When would I send a video?”“What would […]
16 Video Lighting Tips for Filming Indoors and Outdoors
LIGHTS. CAMERA. ACTION. There’s a reason lights come first in this familiar Hollywood phrase. Because it can make or break your finished product. And the best video lighting depends on whether you’re filming indoors or outdoors. Finding the best lighting for your videos can be a challenging task. Maybe your shot isn’t bright enough. Or […]
Test Results: Animated GIF Delivers 48.9% Lift in Video Play Rate
An animated GIF to represent your video upon arrival in the email inbox. We teased it up when we shared these video play button test results here on the BombBomb blog. Since then, we’ve been running more tests. The results? Statistically significant and perfectly clear. See the results and find out how to best use […]
Curiosity, Compliments, and Other Ways To Make Your Videos Feel Personal
The use of video continues to gain momentum quickly. Video’s showing up in more and more places. So how do you make yours stand out? And how do you make sure it connects with each person who views it? The answers can help you increase video play rates and response rates. Whether you focus on […]
5 Sales Techniques Coaches Use to Sell to Salespeople
No matter our role or title, we all sell. Whether it’s a product or service for a specific price or it’s an idea or opportunity, we’re advancing our ideas with other people. To help share and demonstrate some effective sales techniques, BombBomb teamed up with Curaytor to produce Pitchfest, a first-of-its-kind event featuring real estate […]
Your Dashboard: Manage Email Contacts, Send Videos, Follow Up, and More
Now LIVE in every BombBomb account: a brand new dashboard. Manage email contacts. Send videos to one person, a few people, a list of people, or several lists of people. Track email opens, link clicks, and video plays – and follow up directly. We’ve created one place to welcome you into your account and serve […]
Quick Tip for Your Detailed, Complicated, or Long Video
You’ve got a message best delivered in person, but you can’t overcome the time or distance between you and the person or people with whom you want to share it. Video’s the next best thing. But in some cases, it’s a detailed, complicated, or long video message. What’s the best way to handle that? Here’s […]
Animated Previews: New Way to Increase Your Video Play Rate
Congratulations! The video play in each of your video email sends is now more likely than ever. We know animated previews of your video produce higher video play rates than static thumbnail images. Check out the test results here. So: they’re now live as the default first impression of your BombBomb videos. In this post, […]
Tips & Insights: What’s the Right Video Length for My Emails?
“What’s the right video length?” Great question. Common question. And one we’ll approach here from a couple different angles.
Relationship Score: New Marketing Analytics from BombBomb
BombBomb is all about relationships. And results. Now, the two are combined into new marketing analytic. Introducing the Relationship Score from BombBomb!