Words are powerful. One word can shape the outcome of an entire conversation.
So, if you want your prospect’s buying journey to keep moving in a positive direction, power words can help. They tap into a prospect’s positive emotions and motivate people to buy.
Watch the video below and keep reading to learn key power words you can incorporate into your sales process today.
Why are Power Words for Sales Beneficial?
Power words work because they are persuasive and produce positive emotional responses. They make your prospects feel good and build trust, which is essential for building the relationships you need to make a sale.
When you use power words, the people you interact with are more likely to let their guard down and listen to what you have to say. You can then have better discovery conversations with prospects about their goals and your solutions.
14 Power Words for Sales
You may already have some go-to power words, but here is a list with additional ideas that will get you the results you are looking for…
1. You
When you’re communicating with a prospect, it should be all about them.
- “You seem like the kind of person who cares more about people, about the conversations, about relationships…”
- “We want to help you.”
- “If you believe…”
Using the word “you” shows you are committed to your prospect’s success. It’s not about you making a sale. It’s about your prospect solving a pain point and experiencing a transformation.
2. Goals
Every potential customer you work with has goals for their business. It’s your job to show them how your product or service will help them accomplish those objectives.
So, ask them about their goals. Identify roadblocks and obstacles. Use these details in conversations throughout the entire buying journey and beyond.
3. Opportunity
Your prospects need to know the potential impact of what you’re offering. Helping them see the opportunity in front of them is key to getting their buy in and closing a deal.
The more opportunities you can identify, the better. You need to clearly show that the benefits of adopting your service or product far outweigh the costs.
4. We
You need to prove to your prospects that you’re more than a salesperson – you’re a partner. And together, you’re a team.
The word “we” triggers this sentiment and foster mutual accountability. It signals to your contact that they’re not alone and can rely on your expertise throughout the sales cycle.
5. Easy
Your sales process should be as easy and frictionless as possible. Your prospects are busy. And the more you distract from their day-to-day responsibilities, the harder it is to close a deal.
A screen recorder is a great tool for simplifying complex concepts. Rather than type out long emails or direct messages, record your screen while walking through a document or process. You can even showcase your product this way.
You can also ask your prospects how you can make things easier for them. This gives them a chance to provide feedback and offer insight into internal buying practices.
6. Success
Every prospect wants to be successful. Your product has to help them get there.
Ask what success looks like for your prospects’ businesses. Show them how your product or service can increase their chances of making that vision a reality.
Additionally, share stories of how similar businesses are thriving with your offerings. This makes it easier for prospects to image what their life would be like after making a purchase.
7. Amazing
You want to get your prospects excited about your product. The words you use to do that are so important to set that tone for your interactions along the sales process. “Amazing” is a good place to start.
Use it to highlight your company. Then, follow that up with the standout features of the product you’re selling. Show them what about it is actually amazing. Give them a fear of missing out, so they’re persuaded to close the deal.
8. Believe
Get prospective customers to believe in what your business can do for theirs. Here’s a great way to use this word in sales conversations: “If you believe XYZ, then ABC is right for you.”
This demonstrates that your business sells something that aligns with your prospect’s beliefs and values.
This is how you’ll get the buy-in you’re seeking. You’re getting them to see the bigger picture of how your product fits in with their company mindset and culture.
9. If
“If” is similar to “believe” in that it helps your potential clients understand why they need your product or service. Here’s an example: “If you want a clean house and are short on time, our cleaning services can help.”
“If” articulates the value behind what you’re selling. It helps tie your prospect’s pain points to the benefit your product or service provides.
10. Benefit
What do they get out of working with you? That’s what prospective clients want to know. Deliver on that with the word, “benefit.”
Why is the product a good fit for them? How will it help the business??
Answer these questions in your pitch without waiting for prospects to ask. This again demonstrates that you’re taking their best interest into consideration.
11. Help
One of the best ways to start new sales conversations is by asking, “How can we help you?” Pay attention to what they say to understand how you can bring value to the conversation. Also, by offering a helping hand, you’re showing prospective customers that this interaction is about them, not you.
12. New
We all like new things. We want the latest and greatest technology.
Position yourself as an innovator and generate excitement with new updates and offerings. This is key for driving purchasing decisions.
13. Exclusive
And just like humans like new things, we also like exclusive ones. By adding the word “exclusive” into your sales messaging, you make it harder for people to decline your offer.
So using something like, “This is an exclusive deal that we’re only offering to select new customers,” is enticing. It makes people want to take action. And it helps you sell.
14. Thank You
People like feeling appreciated. Your prospects are busy people taking time out of their schedules to talk to you. Don’t forget to say, “Thank you.”
This shows your prospects that you value their time. It makes them feel good and gives you the opportunity to end your conversation on a high note before they make a decision.
When Should You Use Power Words?
Power words in sales have many uses. They’re beneficial in interactions at every stage of the sales process.
Three use cases in particular are great situations for power words. These include:
1. Cold Calling
By nature, people aren’t expecting your cold calls. As a result, they’re unlikely to answer.
However, if they do, you have a short window to convince them that your product is worth considering. Positive sales words, like the ones listed in this article, help keep cold prospects on the line longer.
(read this post for more cold calling tips and best practices)
2. Outbound Emails
You need to make every word count in your outbound emails. Your prospects receive tens or hundreds of messages a day. That’s why standing out his hard.
Power words cut through the noise and leave a lasting impression. Use them to draw attention, and then continue to build relationships with prospects over time with personalized video messages.
(check out these sales email templates to improve your open and response rates)
3. Video Prospecting
Video prospecting is one of the best ways to differentiate yourself as a seller. Incorporating power words into your video outreach is one of the best ways to improve results throughout your pipeline.
(check out this blog post for a deeper dive on the topic of video prospecting)
While recording your video, use power words that keep your viewers wanting more – so they watch it from beginning to end. This will help establish the trust and rapport needed for them to move forward in the buying journey.
Want to give video prospecting a try? Click here to start a free 14-day trial.
