For many, getting in front of the camera is a daunting task. And if you’re reading this, this may be the case for you. In fact, you are not alone. Many of our BombBomb customers struggle with feeling comfortable on camera to send a video message to their clients—whether it’s because they don’t like how the look or sound or the anxiety they feel sparked by a longing for perfectionism.
In our Getting Comfortable on Camera Webinar, our Engagement Manager Angela Ferris says, “This is the number one thing that keeps people from succeeding with BombBomb.”
Throughout the webinar, we talked about what’s holding you back, strategies to overcome these obstacles and tips and best practices for your own video emails.
We’ve embedded the full webinar for you to watch on your own. But if you’re tight on time, check our recap below.
Our OWN biggest obstacles
Things that often get in the way of success with video email are what Angela and BombBomb National Speaker Alicia Berruti refer to as self-limiting beliefs.
Envato Tuts+ defines these self-limiting beliefs as “assumptions or perceptions that you’ve got about yourself and about the way the world works. These assumptions are ‘self-limiting’ because in some way they’re holding you back from achieving what you are capable of.”
When it comes to video email, common self-limiting beliefs we hear about include:
- ”I don’t like the way I look or sound.”
- ”I don’t know what to say.”
- “This is new to me. I don’t want to look silly.”
- “What if I get a ‘negative’ response?
Listen in on minute 4:30 as Angela and Alicia talk about these in depth.
An important thing to keep in mind is that all of these concerns are perfectly normal and you’re not alone.
Alicia and Angela also stress remembering that the value you bring to your clients is in your humanity. Alicia further explains this, saying, “When you send a video to a client just being a human being, they can connect with that. It’s hard to connect with something that seems perfect because—let’s be honest—humans aren’t perfect”
The 3 R’s for getting through it
To overcome your own self-limiting beliefs keeping you from the camera, Angela recommends the 3 R’s: Remind Myself; Rewatch It—DON’T; and Repetition.
For Remind Myself, Angela recalls using this strategy when she spoke at our Rehumanize conference and was terrified about getting on stage in front of hundreds of people.
Hear more about her experience at the 15-minute mark of the webinar. She says. “I had to remind myself that I had value to bring that was over and above those little lies that were going on.” The goal of this method is to cast aside your fears and realize your worth and what you have to offer.
Re-Watch It—DON’T is a strategy that Alicia and Angela emphasize. By rewatching your videos, you are creating more barriers to clicking that send button on your video. They say the key is to think of it as a voicemail.
Alicia says that by watching your videos over and over, “You will fall into the whole perfectionist spiral of darkness and time suck.” Check out our customer Jesse Peters’ success story with a lead by following this method at 19:15 of the webinar.
The last R is Repetition—meaning that the more you send those video emails, the more comfortable you’ll feel. After about five video messages, Angela says, “There is almost a difference that you can feel in your body with that anxiety just melting away.”
Tips and Best Practices
Some video quick tips that Angela and Alicia encourage in the webinar include:
- Using front-facing lighting — whether that be going outside and using the natural sunlight, selfie lights on your phone or facing a window—to brighten up your video visually.
- Keeping your camera at eye level — which is not only more flattering, but also ensures you’re looking at clients in the eyes in your video email.
- Paying attention to your surroundings — without overthinking it, so that there’s nothing distracting in the background.
You can listen in on the full list of tips starting at minute 26:30 of our webinar.
One best practice recommended in the webinar includes taking advantage of BombBomb’s animated preview by incorporating movement, using a unique location and background, adding a personal touch for your clients with a whiteboard, utilizing screen recorder and full screen, and trying to keep your video under one minute in length. This will ensure that your videos get played.
Additional best practices discussed for getting your videos played are:
- Including text above and below your video so your clients see the full email and video preview.
- Using the text to encourage video play, and intrigue people enough to want to watch the video.
- Ensuring the text compliments the video, not repeats everything in it.
Get the Guide
Learning how to become confident in your video abilities doesn’t come easy to everyone.
To help ease people into the idea of video, we have created this guide. In it we tackle the four most common objections we hear from people who are intimidated by the process of using video.
- I Don’t Like How I Look in My Videos
- I Don’t Like the Way I Sound in My Videos
- I Don’t Know What to Say in My Videos
- I’m Not Tech Savvy
Check out our answers to these objections in the Get Comfortable on Camera guide. We’ll also give you some simple tips on how to feel more comfortable on camera and make your simple videos look great.
We hope you enjoy!