Madwire® is a technology company that provides business management and marketing to SMBs and franchises. The Colorado-based firm provides a SaaS marketing platform to entrepreneurs along with website and Google Ads management services.
But Luke and his sales team sought new ways to stand out among the many contractors and competitors that offer less specialized know-how. Emails and text messaging delivered the same old results. Low open rates naturally led to more time and cost to fill the funnel. Sometimes, qualified prospects got busy putting out the latest fire or “ghosted” Luke’s team.
Luke found BombBomb video email, and discovered the power of face-to-face prospecting via personalized video messaging. It established more meaningful relationships and rehumanized the sales process.
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