Lead Nurture and Re-Engagement

Reconnect with leads who have gone quiet and bring them back into your funnel.

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Why Video Works

Leads that have gone cold are more likely to respond to a personalized touch. Video re-engagement feels human and intentional, rebuilding connection and trust.

When to Send a Lead Nurture or Re-Engagement Video

After Inactivity

Re-engage leads who haven’t opened your emails or clicked your links.

Mid-Funnel Touch points

Keep the conversation warm with helpful updates.

Personal Check-Ins

Reintroduce value with a 1-to-1 video.

Product Launches

Announce the latest products and updates.

How to Structure Your Video

Friendly Opener

Acknowledge the pause in communication.

Offer Value

Share a resource, update or quick win.

Invite Action

Suggest a short meeting or next step.

Happy woman smiling as she's recording a video

Re-Engagement Example Script

“Hi [Name], I just wanted to check in—it’s been a bit since we last connected. We’ve launched a few updates I think you’ll love. I’d be happy to give you a quick walkthrough or just catch up. Let me know if you’re open to chatting!”

Quick Tips for Success

Keep tone friendly, not salesy.

Show empathy and value.

Use personalized thumbnails and relevant subject lines.

Real Outcomes

Higher Re-Engagement Rates

Personal video reactivates more leads.

Higher Re-Engagement Rates

Nurtured leads convert faster.

Better Email Open Rates

Clearly reinforcing event value drives stronger long-term engagement.

Get started

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