Reinforce value and spark expansion conversations with a personal touch.
Customers are more likely to renew, or expand, when they feel valued. Video builds trust, highlights progress and makes contract conversations easier.
Start the conversation early.
Share wins that justify growth.
Introduce new features or plans.
Push users to increase seats or capacity.
Highlight usage stats, milestones or results.
Mention upcoming features or benefits.
Ask if the person would like to explore options or chat.
“Hi [Name], we’re coming up on renewal and I wanted to thank you for being such a great partner. Your team’s video usage has grown by [X%], and I’d love to show you what’s coming next. Would you be open to a quick call this week?”
Personal check-ins increase retention.
Customers say yes to new seats or features.
Proactive communication builds long-term loyalty.
