Tips for Shooting Video Outside: Why, When, and Lighting Considerations

Last Updated December 7th, 2012

I’m a huge fan of shooting video outside. In fact, I may do it too often (watch the video below). It’s one of my 12 tips for better looking videos.


Still, I recommended to people who ask me about shooting videos for websites, blog posts, video email, and other marketing applications.


Shooting Video Outside: Why, When, and Tips


Watch the video above for specific reasons and tips for recording more videos outside.


Why: Get Out Of The Office

  • Get out from behind desk, out from under flourescent lights, away from computer monitor, ringing phones, and interruptions
  • Get fresh air, sunshine, and a little exercise
  • Create a more open feeling in your videos


Why: Create Variety

  • Give yourself more variety in shooting locations
  • Provide your regular viewers more variety in backgrounds
  • Create more flexibility by having more locations from which to choose
  • Get comfortable with more spontaneity in shooting times and places


When: Early Mornings and Late Afternoons

  • Shortly after sunrise and shortly before sunset
  • Good windows include 7-10am and 4-7pm
  • Varies by time of year, time zone, and location in time zone
  • More flattering light with sun lower on the horizon


Where’s The Sun? Ask LightTrac


More Video Tips

Top 10 Times Video Says It Better Than Typed-Out Text

Video Gear Guide: A Look Inside a Video Toolkit

Drone Video: What You Need to Know

Get Started with Video Email:

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Ethan Beute | About The Author

Marketing, branding, content. Writer, producer, editor. Photos and videos. Building campaigns. Tracking results. Background in local television station marketing and promotion. VP, Content and Communication, BombBomb. BA, University of Michigan. MBA, University of Colorado-Colorado Springs. Fresh air & clean water.