Relationship Score: New Marketing Analytics from BombBomb

June 19th, 2014

BombBomb is all about relationships. And results.

Now, the two are combined into new marketing analytic. Introducing the Relationship Score from BombBomb!

We’re taking your already-useful video email analytics and bringing them forward through individual people.

As you send emails and video emails to prospects, leads, customers, colleagues, strategic partners, friends, family members, and other people involved in your success, they’re assigned points that total the Relationship Score.

Here’s how it works …

New Relationship Marketing Analytics

Video Email Analytics

BombBomb has always tracked for you:

  • Email opens
  • Link clicks (and click mapping)
  • Video plays (and average length of plays)
  • Email forwards
  • Social shares

They’re tracked at these levels:

  • Entire history of an email (for all its sends)
  • Individual send of an email
  • Individual person’s interaction with an email

It’s obviously important to know which emails and video emails perform best – by open rate, click rate, video play rate. Continue and improve on what’s working. Improve or eliminate what’s not.

We also help you segment lists further based on those opens, clicks, and plays.

Insights into individuals’ responses are important to you, too. Not only are those results always accessible to you inside your BombBomb account, we can also send them directly to you in the form of live, real-time alerts.

 

Relationship Score

Now, we’re taking those individual analytics, accumulating them over time, and making them more accessible to give you a person-first look at your analytics.

Though the BombBomb Relationship Score is based on your opens, clicks, plays, forwards, and shares, it will help you find the most engaged – and disengaged – people in All Contacts or in any other list.

Each person in your BombBomb “Lists” tab has a score. It starts at 0. It grows as they interact with your emails and video emails.

What gets scored (points):

  • Email opens (1)
  • Video plays (5)
  • Link clicks (10)
  • Email forwards or social share (25)
  • Form fill (25)
  • Replies with video (100)
  • Anything else you assign (10, 20, or 75 points – you decide!)

Your email recipients can reply to your emails with their own videos – the highest form of engagement. Learn more about it here.

Relationship Score categories :

Each person’s score lands him or her into a general category.

Each point expires 90 days after it’s earned, so each person’s categorization can change over time. Reaching each person once per month will provide people active opportunities to engage.

Being “The Bomb” is always the best!

marketing analytics, category, categories, BombBomb, video, video email, analytics, video email, relationship, category

Just getting started:

We have a healthy list of things we want to add to the Relationship Score and of new ways to display it. Keep an eye out for upgrades and additions over the weeks and months to come!

Learn more:

For a demo video, click here to see the BombBomb support story.

 

Try It Free

Click here to try BombBomb free for 2 weeks. No credit card information is required. You can send unlimited emails and video emails to up to 50 different people – and see who’s most engaged over those two weeks!

 

Ethan Beute | About The Author

Marketing, branding, content. Writer, producer, editor. Photos and videos. Building campaigns. Tracking results. Background in local television station marketing and promotion. VP, Content and Communication, BombBomb. BA, University of Michigan. MBA, University of Colorado-Colorado Springs. Fresh air & clean water.

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