Crises happen. You blink and all of sudden you have to figure out how to run your real estate business remotely. And yes, venturing into the world of virtual home tours and remote closings can be challenging, but it’s not impossible.
Luckily, we live in a time where digital communication still makes face-to-face communication attainable through video. So, even if you’re confined to your home, it’s still possible for you to develop a solid remote real estate process.
There are real estate agents, just like you, who have had to do this and are seeing success.
And guess what they all have in common? They’ve embraced video.
Melanie Galea of RE/MAX Fort McMurray, a three-time top Video Influencer, is really focusing on her real estate virtual tours to get her listings in front of as many people as possible. And the tactic has gotten her multiple offers.
And Justin Havre and his team at Justin Havre and Associates of RE/MAX First – which ranked as the #1 RE/MAX Team in Canada for Production and Closed Transactions in 2019 – have achieved successful closings for several clients completely remotely with video.
In the post below, they walk us through what it takes to get clients into a new home (without having to leave your own home)…
Virtual Home Tours: Your Bread and Butter in the Remote Real Estate Process
To buy a home, people have to see it. So, if you’re working from home, you’re going to depend on virtual home tours – a lot.
Melanie has truly mastered the art of crafting the perfect real estate virtual tour using video – garnering multiple offers on listings. So, she decided to create a step-by-step tutorial on how to make a virtual tour for real estate using video email. Watch it below…
How to Make a Virtual Tour for Real Estate
Melanie builds her virtual home tours in one centralized video email sent to buyers and buyer’s agents and posted on social media – like the one below…
She starts off with the official listing video that gives a peek at the highlights of the home.
This is followed by a text description of more specific features of the listing. Then, Melanie adds in a more detailed live walkthrough video tour of the house.
She completes the video email with floor plans, photos, and a link to the 360° tour.
Melanie recommends using the videos within the virtual home tour to showcase features of the home that aren’t easily visible – like countertop textures, soft-close doors, in-floor heating, etc.
Additionally, she stresses the importance of describing the surrounding neighborhood, schools, parks, local businesses, and services in the area.
So, if a buyer can’t see the home in person for any reason, they feel more comfortable making the purchase from afar. And local buyers will go into a showing more serious about the listing because they’ve seen and read so much about it.
How to Close on Homes Virtually
Your virtual home tours were a success and the buyers are ready to sign on the dotted line, but they aren’t able to do it in person – now what? Video allows you to make remote closing a breeze.
Justin and his team know this firsthand from their own successful remote transactions. And they couldn’t have done it without video. Justin elaborates on this below…
“Video instills trust. It humanizes us and helps us connect with our potential and current clients.
He and his team members use BombBomb and Zoom to make this happen. They use the screen recorder within BombBomb to explain documents that need to be signed, walk people through their buyer guide, and explain purchase contracts. So, clients can watch all of this on their own time.
Remote signings are done over Zoom. And everything is done virtually if the clients can’t be there.
It can be done, and it has. One of the Justin Havre and Associates’ clients didn’t see their agent or their new home in person until they got their keys.
Tips to Get to a Remote Closing
Melanie and Justin know video works because their businesses have reaped the benefits. Here are their best practices for using video while doing remote real estate transactions:
• Invest in a stabilizer: Reduce the potential for a shaky video if you’re using your phone or camera to record with a stabilizer. Check out our Real Estate Video Gear Guide for more recommendations on stabilizers and beyond.
• Smile: “Have fun. Mistakes happen. Roll with it. Allow yourself to be playful,” Melanie says. “Be as confident as you can.”
• Have a clear message: Get your message across. It needs to have a beginning, middle, and end. But it doesn’t have to be a long video – just a clear one that builds trust and showcases your authenticity.
• “Get comfortable with the uncomfortable”: The main hurdles in creating videos revolve around not liking how we look or sound on camera. But the reality is, “It doesn’t take much to record a video. We just have to get over the fear, and realize that it doesn’t have to be perfect.”
• Be consistent and take action: Practice by sending videos to friends and family. Apply video throughout your business practices daily. No need for perfection. Just be yourself and send those videos.
• Don’t be too “salesy”: Your videos should be genuine and honest and have all the facts and good advice. “Allow current and future clients to make an informed decision for what is best for them and their families. Come from a place of empathy and understanding and meeting clients where they’re at,” Justin stresses. This is what will garner a deeper human connection.
Things to Keep in Mind…
• Use tracking to your advantage: If your video email software has tracking capabilities, use it. This can be beneficial in determining qualified leads. You’ll know who is watching and clicking through your virtual home tours, and be able to follow up accordingly.
• Social media is a valuable asset: Garner more exposure for your listings by posting links to your virtual tour video emails on your social media channels.
• Utilize your screen recorder: Real estate transactions come with lots of paperwork. This is overwhelming in person, let alone remotely. Put clients at ease by going through detailed paperwork with a screen recorder, and showing them exactly where they need to sign.
Need More Ideas for Using Video in Your Remote Real Estate Process? There’s a Guide For That!
If you want more ideas on ways to incorporate video as you conduct your real estate work remotely, download our latest Video Influencers Guide.
This guide will walk you through the numerous ways real estate agents are using video to grow their businesses. From amazing virtual home tours, creative community videos, and awesome simple videos, you’ll have plenty of inspiration to get you started.
Get the guide today and start recording!