Your video thumbnail image is your video’s first impression. Make it a good one!
Take a look at nearly 3 dozen examples to inspire your own. And pick up some helpful tips along the way.
Snapping Your Video Thumbnail Image in BombBomb
After you record your video with the BombBomb video recorder, we automatically generate a video thumbnail image for you.
Want to customize that image? Just click “Thumbnail” in the lower right, then smile!
This function is available in:
- BombBomb video recorder in the mobile app
- BombBomb video recorder in the Quick Send
- BombBomb video recorder in the Challenge tasks
- BombBomb video recorder in the Gmail inbox
Snap a Video Thumbnail Image in Mobile
Snap a Video Thumbnail Image in Quick Send & Challenge
Snap a Video Thumbnail Image in Gmail Inbox
35 Video Thumbnail Images to Inspire Your Own
Not only is your video thumbnail image your first impression, it can also increase the likelihood that people click play. The thumbnail can add a sense of relevance, timeliness, and/or personalization.
As your subject line, preheader text, “from” name, and “from” email are to getting your email opened, so is your thumbnail to getting your video played.
So, let’s walk through some tactics we’ve seen serve video senders well!
Hold Up a Piece of Paper or a Print Piece
Holding up a piece of paper with a note on it or holding up a print piece promises your video email recipient some value. Why did they get the video? What’s it about? Why should I click play? This tactic can help close down those gaps.
Write something on a post-it note. Here: a neighborhood update from a real estate agent.
Here: a “thank you” note written on paper, plus a print piece letting people know their home has been sold.
A Happy Birthday video email is an easy and fun win. If you’re not up to putting on a birthday hat, think about holding up a birthday card. And smile!
You’ve sent out some direct mail, invitations, or personal mail. Follow it up with video email! Make the connection by holding up the print piece. This is a tactic we’ve used ourselves here at BombBomb.
Set the Scene
This is as much a video strategy as it is a video thumbnail image tactic. Recording while you’re somewhere interesting is a great way to get your video played. People love being brought into your scene.
Here: A video I received from a customer, who recorded it out hiking near Lake Tahoe. The message was personal and helpful, but I clicked play to see the view, too!
Can’t get out of the office? Check out this clever technique from a customer recording a video in front of a picture of Michigan Stadium (he knows I’m an alumnus of the University). He sent it to me as the football season kicked off. Fun.
Add Action and Motion to the Scene
A still image can allude to action and motion, creating visual interest and the promise of something happening.
Here: thumbnail images that put the real estate agent into the scene and promise some movement.
Visually Tie in Your Product or Service
You’ve got a vintage 1971 VW bus that you offer as a mobile photo booth. You’re following up with, nurturing, and converting leads into customers. You’re follow up with and thanking customers. Why not tie in the spirit of your service?
Here: using props that customers use themselves in your photo booth.
Write On and Hold Up a Dry Erase Board
By far the most popular tactic. Easy to execute. Write custom messages (or even draw pictures!). Wipe it off. Do it again.
For one-to-one videos: it lets people know that the video email message is just for them.
For one-to-many videos: it promises content of specific value.
See several more below!
First up: a handful of mine. The top left and bottom right are one-to-many. The others are one-to-one.
Here: two one-to-one videos with the recipients’ name in the thumbnail – one with a clear and simple call to action and the other with a note of gratitude.
Here: two one-to-many videos with the specific market name in the thumbnail – so the recipients know it’s current and relevant to their area.
We already mentioned facial expression of emotion, but it’s worth mentioning again. If the message isn’t proper for a smile, show the alternative.
Have you ever had to make an apology? Of course you have. Reflect that in your video thumbnail image.
Here: BombBomber Steve followed up with hundreds of webinar attendees after a technical challenge.
Just as we opened the dry erase board / whiteboard series, we’ll close it … with a drawing.
A response people often get to their video emails: “I can’t believe you took the time to make that video for me.”
A personal note and drawing take it up to the next level.
And it’s very often faster than typing out the same message in a traditional email that lacks personality, clarity, emotion, connection, and differentiation.
3 Options for a Small Dry Erase Board
All 3 of these are under $10.
Working a Video Thumbnail Image We Didn’t Show Here?
Send an email! Better yet … send a video email.
Send it to: Ethan (at) BombBomb (dot) com
Send Videos Free
Have some fun with your thumbnail images – snap your own custom image with our video recorder.