35 Video Thumbnail Images to Inspire Your Own

December 9th, 2015

Your video thumbnail image is your video’s first impression. Make it a good one!

Take a look at nearly 3 dozen examples to inspire your own. And pick up some helpful tips along the way.

 

Snapping Your Video Thumbnail Image in BombBomb

After you record your video with the BombBomb video recorder, we automatically generate a video thumbnail image for you.

Want to customize that image? Just click “Thumbnail” in the lower right, then smile!

This function is available in:

  • BombBomb video recorder in the mobile app
  • BombBomb video recorder in the Quick Send
  • BombBomb video recorder in the Challenge tasks
  • BombBomb video recorder in the Gmail inbox

 

Snap a Video Thumbnail Image in Mobile

BombBomb, mobile app, video image, video thumbnail, thumbnail image, video thumbnail image

 

Snap a Video Thumbnail Image in Quick Send & Challenge

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Snap a Video Thumbnail Image in Gmail Inbox

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35 Video Thumbnail Images to Inspire Your Own

Not only is your video thumbnail image your first impression, it can also increase the likelihood that people click play. The thumbnail can add a sense of relevance, timeliness, and/or personalization.

As your subject line, preheader text, “from” name, and “from” email are to getting your email opened, so is your thumbnail to getting your video played.

So, let’s walk through some tactics we’ve seen serve video senders well!

 

Smile

The single most important thing you can do in a video thumbnail image is express your emotion. In sales, this very often means smiling. Smile!

smile, smiling, sales, facial, face, face to face, video thumbnail, thumbnail image, video thumbnail image
Sarah Stowell, Colorado Springs, CO

 

Hold Up a Piece of Paper or a Print Piece

Holding up a piece of paper with a note on it or holding up a print piece promises your video email recipient some value. Why did they get the video? What’s it about? Why should I click play? This tactic can help close down those gaps.

Write something on a post-it note. Here: a neighborhood update from a real estate agent.

BombBomb, video thumbnail image, video thumbnail, thumbnail image, piece of paper, sticky note, post-it note
Andy Alger – Fenton, MI

 

Here: a “thank you” note written on paper, plus a print piece letting people know their home has been sold.

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Michael Thorne – Langley, BC

 

A Happy Birthday video email is an easy and fun win. If you’re not up to putting on a birthday hat, think about holding up a birthday card. And smile!

Happy Birthday, video thumbnail image, video thumbnail, thumbnail image, video recorder, BombBomb
Mark and Laura Anderson – Vadnais Heights, MN

 

You’ve sent out some direct mail, invitations, or personal mail. Follow it up with video email! Make the connection by holding up the print piece. This is a tactic we’ve used ourselves here at BombBomb.

direct mail, video email, BombBomb, video thumbnail, video thumbnail, video thumbnail image, real estate, print marketing
Brandi Nelson – Ames, IA

 

Set the Scene

This is as much a video strategy as it is a video thumbnail image tactic. Recording while you’re somewhere interesting is a great way to get your video played. People love being brought into your scene.

Here: A video I received from a customer, who recorded it out hiking near Lake Tahoe. The message was personal and helpful, but I clicked play to see the view, too!

video thumbnail, thumbnail image, video thumbnail image, video recorder, mobile video, video recording, BombBomb, video email
Jason Brothers – Reno, NV

 

Can’t get out of the office? Check out this clever technique from a customer recording a video in front of a picture of Michigan Stadium (he knows I’m an alumnus of the University). He sent it to me as the football season kicked off. Fun.

video thumbnail, thumbnail image, video thumbnail image, BombBomb, video recorder, mobile video, send video
Andy Alger – Fenton, MI

 

Add Action and Motion to the Scene

A still image can allude to action and motion, creating visual interest and the promise of something happening.

Here: thumbnail images that put the real estate agent into the scene and promise some movement.

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Chuck Hill – Paso Robles, CA

 

Visually Tie in Your Product or Service

You’ve got a vintage 1971 VW bus that you offer as a mobile photo booth. You’re following up with, nurturing, and converting leads into customers. You’re follow up with and thanking customers. Why not tie in the spirit of your service?

Here: using props that customers use themselves in your photo booth.

video thumbnail, thumbnail image, video thumbnail image, props, photo props, photo booth, BombBomb, video email
Mary Lynne Ashley – Colorado Springs, CO

 

Write On and Hold Up a Dry Erase Board

By far the most popular tactic. Easy to execute. Write custom messages (or even draw pictures!). Wipe it off. Do it again.

For one-to-one videos: it lets people know that the video email message is just for them.

For one-to-many videos: it promises content of specific value.

We’ve shown this tactic in the blog before. See more here (orthodontics) and here (automotive).

See several more below!

First up: a handful of mine. The top left and bottom right are one-to-many. The others are one-to-one.

whiteboard, dry erase board, video email, video thumbnail, video thumbnail image, video recorder, BombBomb

 

Here: two one-to-one videos with the recipients’ name in the thumbnail – one with a clear and simple call to action and the other with a note of gratitude.

video thumbnail, video email, video email marketing, BombBomb, thumbnail image, whiteboard, dry erase board
George Doulamis – North Palm Beach, FL

Here: two one-to-many videos with the specific market name in the thumbnail – so the recipients know it’s current and relevant to their area.

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George Doulamis – North Palm Beach, FL

 

We already mentioned facial expression of emotion, but it’s worth mentioning again. If the message isn’t proper for a smile, show the alternative.

Have you ever had to make an apology? Of course you have. Reflect that in your video thumbnail image.

Here: BombBomber Steve followed up with hundreds of webinar attendees after a technical challenge.

apology, facial expression, emotion, face to face, video thumbnail, thumbnail image, video email, BombBomb

 

Just as we opened the dry erase board / whiteboard series, we’ll close it … with a drawing.

A response people often get to their video emails: “I can’t believe you took the time to make that video for me.”

A personal note and drawing take it up to the next level.

And it’s very often faster than typing out the same message in a traditional email that lacks personality, clarity, emotion, connection, and differentiation.

video email, video thumbnail, video thumbnail image, thumbnail image, drawing, whiteboard, dry erase board
Mark and Laura Anderson – Vadnais Heights, MN

 

3 Options for a Small Dry Erase Board

All 3 of these are under $10.

Board Dudes, Magnetic, 8.5″ x 11″

Sparco Marker Board, 8.5″ x 11″

U Brands Contempo, Magnetic, 8.5″ x 11″

 

Working a Video Thumbnail Image We Didn’t Show Here?

Send an email! Better yet … send a video email.

Send it to: Ethan (at) BombBomb (dot) com

Thanks!

 

Send Videos Free

Click here to try BombBomb free for 2 weeks with no credit card information required.

Have some fun with your thumbnail images – snap your own custom image with our video recorder.

Try it out!

 

 

Ethan Beute | About The Author

Marketing, branding, content. Writer, producer, editor. Photos and videos. Building campaigns. Tracking results. Background in local television station marketing and promotion. VP, Content and Communication, BombBomb. BA, University of Michigan. MBA, University of Colorado-Colorado Springs. Fresh air & clean water.