Research Study: Communicating with Video in Email

Last Updated February 5th, 2016

When is communicating with video in email more effective than with plain text in email?

Great question! And a group of Harvard Business School researchers are building a research study of BombBomb to help find out. The lead researcher will be Andrew Brodsky, a Doctoral Candidate in Organizational Behavior at Harvard Business School.

Your opportunity to help – and to get some valuable insights about your own personality, perceptions, and communication style – is right here!

[UPDATE 5/6/16: This project was in the field late March through mid April. The opportunity to participate has passed]

[UPDATE 7/29/16: See preliminary results about extraversion, conscientiousness, and neuroticism here and preliminary results about deep acting and surface acting here]

 

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Communicating with Video in Email

Very little research has been done about video email.

To understand the effectiveness of video in email, we’ve collected and shared anecdotal stories from our customers for years. We also conducted a substantial survey; you can see the results here.

This research study, though, will likely be the best and most comprehensive on this topic to date. It’s potentially transformative in terms of understanding how we use email and how we can use it differently.

How do people communicating with video in email think and feel about the videos? What about it works for them?

What perceptions do people bring to text emails compared to video emails? What roles do their personalities and communications styles play?

The Harvard Business School research team is designing a project to capture data and generate useful insights into these questions and more.

 

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A Call to Participate

As mentioned, we’ll be reaching out to our customers to sign up to participate. We expect it’ll take 10 to 15 minutes of your time up front (pre-study survey), then 4 minutes per day over a 5 day period in mid April (quick survey before/after 2 sends each day), then 5 to 10 minutes at the conclusion (post-study survey).

That’s about 30 or 40 minutes total.

CLICK HERE TO SIGN UP TO PARTICIPATE

 

What’s in it for you? The HBS research team will provide you with:

  • a report of their overall findings
  • specific feedback on your communication style
  • analysis of the text in your emails
  • insights into where you fall across several personality measures related to effective communication

 

Who’s welcome to participate? You are!

  • Regularly communicating with video in email? Great – we’d love to have you.
  • Just getting started? Super – you’re welcome, too.
  • Primarily relying on typed-out text in your emails? Cool – your participation is valued.

We’re welcoming people at any/all skill levels and usage levels of video email.

 

When’s it all happening? If all stays on schedule, we expect to invite people in during March and most of the study to be conducted in early to mid April.

We’ll be reaching out to invite you through newsletters and stand-alone email invites.

 

[UPDATE 5/6/16: This project was in the field late March through mid April. The opportunity to participate has passed]

 

How This Project Came Together

We’re constantly reading, listening, writing, training, recording videos, and publishing about improving the quality of your communication and about communicating with video in email.

A while back, I enjoyed this story by Mr Brodsky at HBR.org titled The Dos and Don’ts of Work Email, from Emojis to Typos.

I folded some of the concepts there into my post here on the BombBomb blog called Send Video Instead: Human Faces versus Plain Text and Emojis.

Mr Brodsky found my post, checked out our website a bit, and reached out to inquire about our interest in a research project like this. Of course, I followed up with a video reply from my Gmail inbox with a strong, affirmative response.

And here we are.

We’re all appreciative of the research team’s interest and excited for the now imminent project.

We’d also love your participation!

 

[UPDATE 5/6/16: This project was in the field late March through mid April. The opportunity to participate has passed]

[UPDATE 7/29/16: See preliminary results about extraversion, conscientiousness, and neuroticism here and preliminary results about deep acting and surface acting here]

 

Not Yet Communicating with Video in Email?

BombBomb makes it easy to record and send video messages, then track all your results. Send with your webcam. Send with your smartphone or tablet. Sent from Gmail, Salesforce, or Outlook.

Click here to try BombBomb free for 2 weeks. And if you’re into it, we’d love for you to be a part of this research study when it launches.

 

 

Ethan Beute | About The Author

Marketing, branding, content. Writer, producer, editor. Photos and videos. Building campaigns. Tracking results. Background in local television station marketing and promotion. VP, Content and Communication, BombBomb. BA, University of Michigan. MBA, University of Colorado-Colorado Springs. Fresh air & clean water.