One of the most challenging: Neighborhood and Community Video – highlighting the people and places in the areas you serve.
This style of real estate video presents a great opportunity for you. Get ideas, inspiration, and examples from the top 10 and those honorably mentioned. And be sure to download the entire educational guide produced for this project!
Top 10 Neighborhood and Community Video Creators
Congratulations to the top 10 community and neighborhood video performers in real estate for 2017, as well as to those 5 who earned honorable mentions. We were impressed by the creativity used to showcase different neighborhoods and local events. These top 10 are video pioneers, as many brokers and agents are not using community in their video marketing. This is a big area for growth, and one that we expect more real estate professional will begin to invest in.
1 Marguerite Martin
Windermere Professional Partners, Tacoma, WA
Marguerite is the creator of the phenomenal community website MoveToTacoma.com. She often collaborates with realtor Anne Jones on the most creative neighborhood videos around. Marguerite wins this category because her videos are personable, informative, well-done, and easily accessible. Marguerite bolsters her community presence with videos on YouTube and across social media, as well as a Move To Tacoma podcast.
She lives out her belief that each neighborhood is unique by choosing to specialize in downtown Tacoma. Instead of trying to cover the whole city, Marguerite is a self-proclaimed “matchmaker,” helping clients find the perfect agent for the home and community of their dreams.
2 Richard Silver
Sotheby’s International Realty Canada, Toronto, ON
Richard Silver and the Torontoism Team wow with 10 all-star neighborhood videos and a polished neighborhood website. With his great presence on camera, Richard talks potential buyers through the strengths of each neighborhood in a relaxed and relatable manner. The quality of each neighborhood video looks professionally done. In addition, the strong featuring of Richard himself makes viewers feel like they are getting intimate access to the the leader of this great team.
Get the complete, educational guide through a form in this post. In it, Richard shares video tips from his years of experience in an exclusive video.
3 Judy Weiniger
Weiniger Group, Warren, NJ
With well produced and informative videos, Judy shows off Warren, NJ and highlights parks, farmers markets, health clubs, and pizza shops. Judy’s blog is especially impressive; it features countless articles focused on community events and market reports. She also creates inspirational listing videos, but because she had such a robust community presence, we simply couldn’t pass her up for this category.
Download the guide! It includes a video from Judy with smart tips about choosing a videographer, connecting with local businesses, and more.
4 Dana Green
Dana Green Team, Lafayette, CA
Dana Green’s website features a clean, clickable map that takes visitors to different pages for each neighborhood in Lafayette, CA. Each neighborhood video is narrated by Dana to share helpful community information. One of things that makes Dana’s neighborhood pages even more valuable is that they include listings for each neighborhood. Dana even created a stellar evergreen video for the greater Lafayette area on YouTube that’s generated thousands of views.
5 The Katzen Team
Douglas Elliman Real Estate, New York, NY
Frances Katzen shows her knowledge of New York real estate through well-crafted neighborhood videos. Easily found on their website, YouTube, and social media, the Katzen Team videos are awesome because they feature Frances, describe communities in detail, and feature modern and appealing videography. The Katzen Team videos have a cool factor about them, which is appropriate for the city they represent.
6 Beth Waller
Team Waller, Front Royal, VA
Beth hosts two community-oriented video series called Town Tip Thursday and What Matters Warren. In more than 100 Town Tip Thursday videos, Beth interviews local businesspeople in Warren County, NJ. Beth’s passion for her community goes beyond selling real estate, as evidenced by her philanthropic organization What Matters. She even opens her office up to host community-oriented meetings at no cost!
Download the guide from this post for a video from Beth about how they get their community videos done in-house.
7 Raziel Ungar
Burlingame Properties, Burlingame, CA
The community web pages and corresponding videos on Raziel’s professional website are polished and inviting. He also created a separate website called the Burlingame Buzz to feature short videos about the community after noticing a need for this resource. Raziel often appears in his videos and keeps things interesting and helpful.
8 K. Ann Brizolis
K. Ann Brizolis & Associates, Rancho Santa Fe, CA
Ann is clearly viewed as an expert in the Rancho Santa Fe community. In interview-style videos on her YouTube channel, Ann speaks with poise and intricate knowledge about this region. Her beautiful website also features pages for the many communities in the area.
9 Ryan Shields
Shields Real Estate Group, Brandon, MB
With ride-along style videos, Ryan tours his audience all around the neighborhoods of Brandon, Manitoba. A husband and wife realtor team, Ryan and Jenn (who ranks in the Home Tours category!), did a “30 in 30” video series featuring different people and places throughout their community. More recently, they did a “Best of Brandon” video series.
Ryan recorded a video just for this project to share insights into how community videos attract the right clients to their business, how they time block to get videos done, and much more. Download the guide to see it!
10 Craig Veroni
Craig Veroni Personal Real Estate Corporation, Vancouver, BC
Craig understands the power of connection through video. His recent “30 Favourite Places” challenge was a great way to highlight positive aspects of his community on social media. Craig really formed a strong connection with viewers by being present in his videos, including his family in the fun, and featuring places he personally enjoys.
Click to play Craig’s video embedded below. You’ll learn how quickly results from video can come – and more!
Honorable Mentions 2017 Community Video Category
(Listed alphabetically by last name)
Beverly Barnett – Pacific Union International, San Francisco, CA
Beverly’s timeless neighborhood videos include her walking the streets and sharing the beauty of San Francisco with viewers. She also displays a beautiful, clickable neighborhood map on her website.
Sonia Figueroa – Century 21 Affiliated, Chicago, IL
Video is at the forefront of Sonia’s web presence, as is a deep love for Chicago. A bilingual agent who specializes in northwest Chicago neighborhoods, Sonia has nearly 200 videos on YouTube and nearly 500 on Facebook.
Kristin LaVanway – Revelation Real Estate, Phoenix, AZ
Kristin consistently uploads smart and friendly community market update videos. She uses
video to create a knowledge base for Phoenix area market trends.
Patrick Lilly – Patrick Lilly Team, New York, NY
Patrick has produced some favorite New York City neighborhood videos. His cadence as he explains the neighborhood is compelling, and the video shots are captivating.
Becky Morris – Beacham & Company Realtors, Atlanta, GA
These dynamic videos of Atlanta neighborhoods feature Becky, past clients, and local business owners. Her website offers great community resources including school information, things to do, and everything you could need to know as a pet owner.
Get the Complete Guide
In this post, you’ve seen 10 leaders in neighborhood and community videos, 5 honorable mention, and an Influencers-exclusive video from Craig Veroni.
But you’re just getting started!
- Videos from Richard, Judy, Beth, and Ryan
- Rankings for all the other categories and videos from 20 more Influencers
- More data and more examples
- Tom Ferry’s Top 10 Takeaways
Meet More Video Influencers
We not only ranked real estate professionals in a neighborhood and community videos category. Home tours and listing videos. Recorded videos for email, text, and social. Live videos. And All-Around video influencers.
See more rankings and get access to their examples!
All Around Video Influencers: Click for the Top 10
Home Tour and Listing Videos: Click for the Top 10
Recorded Videos: Click for the Top 10
Live Videos: Click for the Top 10