Vulnerability: The Deeper Reason You’re Not Sending Video

Last Updated June 2nd, 2015

Human connection is why we’re here. It’s what gives purpose and meaning to our lives.”

This idea speaks to the purpose behind BombBomb and why you might be hung up about sending video. Really …


Below is a 5-year-old TED Talk from social worker, researcher, and storyteller Brene Brown, Ph.D., that ranks as one of the most-watched in TED history. It’s got more than 15 million views at The YouTube upload embedded below has 3.2 million more. And it almost certainly lives (and gets watched) in other places.

In the talk, Brown gracefully explains how we connect with other people – and what gets in the way. It’s based on more than six years of work and thousands of people’s stories.

Fresh off the publishing of a guide about overcoming your fear of video, I viewed this talk in the context of video. Specifically: why so many people quit before they get really started.

Note: most of my observations pertain to the first 8 or 10 minutes of the talk.

Also note: it’s packed with valuable insights about the human experience, so watch the whole thing.


TED Talk: Brene Brown on Human Connection and Vulnerability

Top Takeaways from the Talk

  • Connection: “Connection is why we’re here. It’s what gives purpose and meaning to our lives.”
  • Vulnerability: “In order for connection to happen, we have to allow ourselves to be seen – really seen.”
  • Shame: it’s the fear of disconnection; we must be able to feel shame to have empathy and connection with others
  • Worthiness: what separates people who feel connected from those who don’t is that they feel worthy of the connection
  • Courage: to be who you are, to express who you are
  • Authenticity: connection is the result of authenticity, of being who you are
  • Letting Go: connection requires letting go of who you think you should be in order to be who you are
  • Perfection: we try to perfect things, but it doesn’t work; we try to control and predict – to know the outcome before any effort

The Deeper Reason You’re Not Sending Video

Honest. Authentic. Face to face.

This is the best way to connect with other people – in our businesses and in our personal lives.

When you can’t be there in person, simple video conveniently helps get you face to face. To communicate more clearly. To connect more effectively.

Among the most common reasons people give for not using video in this way:

  • I don’t like how I look or sound.
  • I don’t have time to do it.
  • I don’t know what to say.
  • Other people do it, but it’s not for me.

They’re all valid to a point, but they can each be addressed.

Running through them all, though, are Brown’s themes, ideas, and research outcomes. Specifically: fear of making ourselves vulnerable.

We don’t want to look foolish. We don’t want to mess up. We want to control and predict.

Because: We don’t like feeling vulnerable. We don’t like feeling shame (fear rejection or disconnection). We may not feel worthy. We’re insufficiently courageous about putting ourselves out there in an authentic way.

The Funny Thing

With our service alone, thousands of people are using simple video to connect and communicate with the people in their lives.

When we ask how and why they got started or how and why they keep going, they talk specifically to Brown’s themes. Things like: getting past what you look like and just doing it. One of my favorites: “know that you’re perfectly imperfect” from BombBomb customer Debra Reiffarth.

The funny thing: they also tell that the more authentic and less produced the videos are, the more people connect with it. Simple video generates response and engagement … because it’s human.

People like real. People like honest. People like to connect!

“Professional,” scripted, produced, and edited videos have their place and their value. But for human-to-human connection, simple’s the thing.


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Overcome Your Fear & Start Winning with Video

For more information, inspiration, and insights (like those above) to help you get started with video, get the free guide “Overcome Your Fear & Start Winning with Video.

Click the image to get the guide …

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Put Your Authentic Self Out There – Send Video Free

Click here to try BombBomb free. No credit card info required. Reach out to up to 50 different people for 2 weeks.

They’ll be happy to see you. And you’ll love the response. Really.


Bonus: Ignite Talk about Face to Face Communication

Ignite talks are limited to exactly 20 slides and 5 minutes. This was delivered at Ignite Colorado Springs in May 2015.





Ethan Beute | About The Author

Marketing, branding, content. Writer, producer, editor. Photos and videos. Building campaigns. Tracking results. Background in local television station marketing and promotion. VP, Content and Communication, BombBomb. BA, University of Michigan. MBA, University of Colorado-Colorado Springs. Fresh air & clean water.