There's no denying it - video is everywhere.It’s clear that video is the right direction to move your business. In fact, 65% of those who were surveyed that did not use video planned to start using video this year. Whether it’s through simple video, or more polished professional video, this guide has the recommendations you need to get a lay of the land and understand what type of video setup and equipment is best for your business. Hint: you may already have everything you need.
In this guide we go through four main types of video setups, including tips and gear suggestions.We'll cover Desk, Mobile, Studio and On-the-Go Setups. We provide links to several products to get your search going (and none are affiliate links - simply suggestions). We also cover both BASIC setups and PRO setups. Whether you’re trying to get out of the gate and get going with video or you’re working to up your game and your gear, you’ll find helpful information in this guide.
We also cover 7 Video Setup Strategies to sum everything upVideo doesn't need to be overwhelming! We sum up the guide with video strategies so you know what the best next steps might be. For instance, we make some camera suggestions in the guide but that doesn't mean you need to immediately go out and purchase a camera - sometimes the best camera is the one you already have.
If you’re thinking about hiring a video professional or creating your own videos for your own marketing needs, this guide is definitely for you! Start using video for sales at every budget & level.Once you're done reading the guide, watch our Salesperson's Guide to Video Series where Matt & Alexa cover all 4 setups!
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